2025 charm
Skip it41/100a small market ($18K/yr) — 2025 charm doesn't clear our bar today.
Market/yr
$18K
Growth (1y)
+104.9%
Products
27
Brands
20
was 36 a year ago
Sellers
22
Price range
$1.91–$19.04
Returns
5.1%
Rating
4.7★
Skip it
Scored 41/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 29 weeks — +104.9% year over year.Competition
- Endea Graduation16%
- Ruwado14%
- GRADFTY11%
- Tupalizy9%
- MyGradDay8%
- EZYUMM6%
- Other (14 brands)36%
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them. 20 brands and 22 sellers compete here.
Brands
20 falling
was 36 a year ago
Sellers
22
Top 5 brand share
58%
Product shelf
All 27 tracked products in this niche.
GRADFTY 2025 Tassel Charm Gold 2025 Charm for Graduation Cap Tassel
GRADFTY
$6.424.6★102 reviews
Endea Graduation Tassel Date Charm Gold Year (Gold 2025)
Endea Graduation
$6.254.7★268 reviews
Tupalizy 32x18mm Alloy 2025 Year Charms Graduation Decor 2025 Signet Charms Pendant for Tassel Keychains Bracelets Necklaces Earring Jewelry Making Accessory DIY Crafts Wedding Party Supplies 10PCS (Gold)
Tupalizy
$5.404.6★80 reviews
Ruwado 50 Pcs 2024 Charms Silver Year Signet Bulk Antique Number Pendants for Jewelry Making Finding Craft Accessories Necklace Bracelets Keychain DIY Project Christmas Dcor (2025 Colorful)
Ruwado
$5.954.7★132 reviews
MyGradDay Unisex Adult Shiny Graduation cap and gown Tassel 2025 and 2026 Year Charm Package Pink
MyGradDay
$17.464.6★712 reviews
Ruwado 50 Pcs 2025 Charms Year Signet Bulk Antique Number Pendants for Jewelry Making Finding Craft Accessories Necklace Bracelets Keychain DIY Project Christmas Dcor (2025 Silver)
Ruwado
$5.924.7★132 reviews
Endea Graduation Tassel Date Charm Silver Year (Silver 2025)
Endea Graduation
$5.884.7★193 reviews
XSTPeach 1 Piece Single 2025 2026 or 2027 Year Charm Custom Gold or Silver Colored Zinc Alloy Year Charm for Jewelry Making Necklace & Bracelet Ships from California
XSTPeach
$1.914.5★32 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Exactly as described”
“Perfect size”
“Nice quality”
“Good quality and color”
“Easy to use and very practical”
“Has a great shine”
“Good for the price”
“Worked great for Christmas ornaments I gave my grandchildren this year”
What buyers complain about
“Very very tiny”
“And would not straighten”
“Garbage stuff”
Top return reasons
- Size-Overall47%
- Length24%
- Value For Money5%
- Advertised Vs Actual Product4%
- Color3%
- Quality-Overall2%
- Sleeve Fit2%
- Material Quality2%
- Chest Fit1%
- Defective Material/Parts1%