2 inch circle punch
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.21avg listing price — sweet spot $15–$100
Price range
Good$9.74–$26.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,693.58avg incumbent reviews — the moat a new listing must climb
Market size
Okay$151K$151K/yr · 109K searches
Returns
Okay5.2%return rate — above 6% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
13
Top-5 brand share
89%
Open market
4%
- UCEC36%
- QIQQIKIN28%
- Wsyhomie10%
- EK Tools8%
- BearBoss8%
- Lorcornm7%
- Open — no brand owns it (2 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UCEC 2 Inch Circle Punch Paper Punch 2 Inch Hole Punch Circle Hole Punch Cutters for Paper Crafts DIY Handmade Crafting Scrapbook Tools Cards Arts Fun Projects
UCEC$10.904.4★3,373 rev
2 inch Hole Punch Circle Cutter Punches Paper Circles Craft Punches Large Circle Anywhere Punch Whole Round Window DIY Handmade Scrapbooking Engraving Arts (50.8mm) Circular
QIQQIKIN$9.824.4★1,096 rev
EK Tools 2-inch Metal Paper Punch Multicolor Create Precise Circles for Handmade Cards Scrapbooking Gift Tags Invitations Decorations and More
EK Tools$18.244.5★19,340 rev
2 Inch Circle Punch 50.8mm Circular Cutter Tool Circle Hole Punch Handmade Paper Craft Lever Punches for Paper Crafts DIY Handmade Crafting Scrapbooking Cardstock Greeting Cards Arts Fun Projects
Wsyhomie$9.754.4★313 rev
BearBoss 2 Inch Circle Punch Hole Punch Shapes Paper Punch Set for Scrapbooking Festival Paper Greeting Card DIY Albums Photos (Classic White)
BearBoss$13.164.4★1,233 rev
Newest
by launch date2 Inch Circle Punch 50.8mm Circular Cutter Tool Circle Hole Punch Handmade Paper Craft Lever Punches for Paper Crafts DIY Handmade Crafting Scrapbooking Cardstock Greeting Cards Arts Fun Projects
Wsyhomie$9.75313 rev
Circle Punch Hole Paper Puncher - 2 Inch Circle Scrapbooking Puncher Shapes Paper Punchers Crafting Designs for Card Making DIY Albums Photos Office Supplies
Lorcornm$10.32576 rev
Circle Punch 2 Inch Craft Hole Paper Punch - Circle Hole Round Paper Punchers
Lorcornm$9.7496 rev
BearBoss 2 Inch Circle Punch Hole Punch Shapes Paper Punch Set for Scrapbooking Festival Paper Greeting Card DIY Albums Photos (Classic White)
BearBoss$13.161,233 rev
2 inch Hole Punch Circle Cutter Punches Paper Circles Craft Punches Large Circle Anywhere Punch Whole Round Window DIY Handmade Scrapbooking Engraving Arts (50.8mm) Circular
QIQQIKIN$9.821,096 rev
Trending
90-day click momentumCircle Punch 2 Inch Craft Hole Paper Punch - Circle Hole Round Paper Punchers
Lorcornm$9.744.5★
UCEC Circle Punch Craft Hole Punch for Paper Crafting 5 Different Size Circle Cutters Hole Punches for Paper Crafts Cardstock Gift Wrapping Cards Scrapbooks 3/8 5/8 1 1.5 2 Inch Round Puncher Set
UCEC$25.514.5★
Circle Punch Hole Paper Puncher - 2 Inch Circle Scrapbooking Puncher Shapes Paper Punchers Crafting Designs for Card Making DIY Albums Photos Office Supplies
Lorcornm$10.324.4★
BearBoss 5 Circle Paper Punch Handmade Scrapbook Paper Puncher Different Size of Scrapbooking Punches Crafting Designs for Office Supplies Card Making DIY Albums Photos Classic White
BearBoss$26.194.4★
2 inch Hole Punch Circle Cutter Punches Paper Circles Craft Punches Large Circle Anywhere Punch Whole Round Window DIY Handmade Scrapbooking Engraving Arts (50.8mm) Circular
QIQQIKIN$9.824.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.1% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Good Quality”
“nice clean cuts”
“True to picture”
“It works great”
“Perfect Size”
“it seems durable”
“It is sturdy”
“Good price”
“Its much easier than the cheap one included in the kit with a button maker”
What buyers complain about
“not for label paper”
“It jams every time I try to use it no matter what type of paper it is”
“This thing doesn't cut well at all”
“quality control not so much”
“Doesnt work”
“Broke on first use”
“not a smooth cut”
“Larger than 2 inches”
“Not clean - it was used”
“should never have been sold as new”