16x20 canvas
Worth a lookShows a sweet-spot price point ($32.05 avg), but soft demand (-14.3% this quarter) keeps it on the watch list.
Avg price
Incredible$32.05avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 6% kills the launch gate
Price range
Great$9.70–$67.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good$313K$313K/yr · 160K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Bad4,941.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
14 flat
Sellers
21
Top-5 brand share
78%
Open market
15%
- ESRICH33%
- conda17%
- GOTIDEAL11%
- Simetufy9%
- KAKKUE8%
- PHOENIX7%
- Open — no brand owns it (8 brands, 15%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CONDA 16x20 inch Stretched Canvas for Painting 5 Pack Primed Large Canvas Primed Acid-Free Cotton 5/8 Inch Profile Value Bulk Pack for Acrylics Oils Painting
conda$30.174.6★4,567 rev
ESRICH Stretched Canvas for Painting 16x20 Inch 6Pack Large Canvas for Painting Primed Acid-Free Cotton Blank Canvases Art Paint Canvases for Oil Paint Watercolor Acrylic Paint Gouache and Tempera.
ESRICH$33.514.7★3,174 rev
Canvas Boards 2-Pack 16x20 Flat Canvas Panels Primed Polyester-Cotton Blank Canvas Set for Painting Acrylic Oil Gouache & Tempera Art Supplies for Students Beginners & Home Studio
KAKKUE$19.725.0★18 rev
GOTIDEAL Stretched Canvas 16x20 Inch Set of 5 Primed White - 100% Cotton Artist Canvas Boards for Painting Acrylic Pouring Oil Paint Dry & Wet Art Media
GOTIDEAL$32.844.7★7,014 rev
ESRICH Canvases for Painting 16x20 Inch 3 Pack Flat Canvas Boards for Painting Cotton Primed Acid Free Large Blank Canvas Panels for Oil Watercolor Acrylic Paint Gouache and Tempera. (Thk: 3mm)
ESRICH$23.524.6★685 rev
Newest
by launch date
Conda Stretched Canvas for Painting 16x20 Inch 5Pack Primed Large Canvas for Painting Acid-Free Cotton 5/8 Blank Canvases Value Bulk Pack for Acrylic Paint Watercolor Oil Paint
conda$26.584,567 rev
Canvas Boards 2-Pack 16x20 Flat Canvas Panels Primed Polyester-Cotton Blank Canvas Set for Painting Acrylic Oil Gouache & Tempera Art Supplies for Students Beginners & Home Studio
KAKKUE$19.7218 rev
ESRICH Stretched Canvas for Painting 16x20 Inch 12Pack Large Canvas for Painting Primed Acid-Free Cotton Blank Canvases Art Paint Canvases for Oil Paint Watercolor Acrylic Paint Gouache and Tempera
ESRICH$67.283,973 rev
Simetufy 12 Pack 16x20 Inch Flat Canvas Panels Large Painting Canvas Boards - 8 Oz Triple Primed 100% Cotton Acid Free White Blank for Acrylic Oil Paints
Simetufy$47.563,553 rev
ESRICH Stretched Canvas for Painting 16x20 Inch 3Pack Large Canvas for Painting Triple Primed Acid-Free Cotton Blank Canvases for Oil Acrylic Watercolor & Gouache for Paint Parties Art Classes
ESRICH$26.39715 rev
Trending
90-day click momentumConda Stretched Canvas for Painting 16x20 Inch 5Pack Primed Large Canvas for Painting Acid-Free Cotton 5/8 Blank Canvases Value Bulk Pack for Acrylic Paint Watercolor Oil Paint
conda$26.584.6★
Canvas Boards 2-Pack 16x20 Flat Canvas Panels Primed Polyester-Cotton Blank Canvas Set for Painting Acrylic Oil Gouache & Tempera Art Supplies for Students Beginners & Home Studio
KAKKUE$19.725.0★
Liquitex BASICS Canvas 3 pack 16 x 20
Liquitex$26.424.5★
milo Stretched Artist Canvas | 16x20 inch | Value Pack of 6 Canvases for Painting Primed & Ready to Paint Art Supplies for Acrylic Oil Mixed Wet Media & Pouring 100% Cotton with Pine Wood Frame
milo$36.594.7★
KINGART Stretched White Canvas Set Rectangle 16x20 Inch 6-Pack 100% Cotton Triple Gesso Primed 5/8 Profile Back-Stapled Artist Boards for Acrylic Oil Pouring & Mixed Media Painting
KINGART$21.694.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality, easy to personalize”
“Great value”
“As advertised”
“Great size”
“It has been nice having plenty on hand so we can paint whenever we want”
“Made a good gift”
“Easy for kids to use”
“Durable and great size options”
“She enjoys art”
“Very good canvas”
What buyers complain about
“Cheap not good”
“Thought the boards would be a little thicker”
“Too small to work on, sent back”
“Paint till you drop”
“Upon opening the package the strong chemical smell was overwhelming”
“They are super flimsy”
“Lettering and numbers quality was very poor”
“Pay extra to have it shipped seems its a gift for one one”
“But The frame is bent”
“Not usable”