13x19 paper
Skip itSoft demand (-19.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$45.83avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$13.79–$144.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,498.71avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay$127K$127K/yr · 55K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
67
Top-5 brand share
87%
Open market
7%
- KOALA PAPER24%
- Goefun24%
- Hammermill23%
- Accent8%
- OcePor7%
- Desktop Publishing Supplies6%
- Open — no brand owns it (5 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
13 x 19 White Cardstock 80lb Goefun Heavy-Weight Cover Card Stock 100 Pack Thick Printer Paper for Inkjet or Laser Printers Photos Poster Menu Demo Board Flip Chart
Goefun$40.304.9★20 rev
Hammermill Printer Paper Premium Color 32 lb Copy Paper 19 x 13-1 Ream (500 Sheets) - 100 Bright Made in the USA 106128R
Hammermill$70.554.6★5,522 rev
Koala Thin Presentation Paper Double-Sided Matte for Printing Photo 13X19 Inches 110 Sheets Compatible with Inkjet Printer
KOALA PAPER$32.544.6★716 rev
OcePor 100 Sheets White Cardstock 13 x 19 92lb/250gsm Black Card Stock Thick Card Stock Paper Heavy Cardstock Paper for Printer Resume Scrapbooks Art Crafts Business Cards
OcePor$37.184.6★647 rev
Accent Opaque White Printer Paper 13 x 19 32lb Bond/80lb Text Copy Paper Premium Super Smooth Computer Paper 97 Bright 118gsm Ideal for Ink Heavy Printing 189035R 300 Sheets (1 Ream)
Accent$50.724.6★40 rev
Newest
by launch date
Elygrap Glossy Inkjet Photo Paper 13X19 Inches 48lb 100 Sheets Professional Glossy Photographic Paper Compatible with Inkjet Printer Use DYE INK 180GSM
elygrap$30.805 rev
13x19 Photo Paper Glossy Goefun 200 GSM/54 LB Printer Photo Paper for Inkjet Printer and Dye Ink 100 Sheets
Goefun$38.11962 rev
13x19 Cream Cardstock 100 Sheets Goefun Thick Cardstock Ivory 80lb Premium Heavy Weight Card Stock Paper for Inkjet or Laser Printers Photos Poster Menu Drawing and DIYs
Goefun$38.743 rev
13 x 19 White Cardstock 80lb Goefun Heavy-Weight Cover Card Stock 100 Pack Thick Printer Paper for Inkjet or Laser Printers Photos Poster Menu Demo Board Flip Chart
Goefun$40.3020 rev
13 x 19 Double Sided Photo Paper Matte Goefun 200GSM/54LB Inkjet Printer Paper for Posters and Art Prints 100 Sheets
Goefun$37.86173 rev
Trending
90-day click momentumElygrap Glossy Inkjet Photo Paper 13X19 Inches 48lb 100 Sheets Professional Glossy Photographic Paper Compatible with Inkjet Printer Use DYE INK 180GSM
elygrap$30.805.0★
Epson Matte Paper - Heavyweight Super B size 13 x 19 Inches 50 sheets (S041263)
Epson$48.584.6★
13 x 19 White Cardstock 80lb Goefun Heavy-Weight Cover Card Stock 100 Pack Thick Printer Paper for Inkjet or Laser Printers Photos Poster Menu Demo Board Flip Chart
Goefun$40.304.9★
13x19 Cream Cardstock 100 Sheets Goefun Thick Cardstock Ivory 80lb Premium Heavy Weight Card Stock Paper for Inkjet or Laser Printers Photos Poster Menu Drawing and DIYs
Goefun$38.745.0★
13 x 19 Double Sided Photo Paper Matte Goefun 200GSM/54LB Inkjet Printer Paper for Posters and Art Prints 100 Sheets
Goefun$37.864.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great paper”
“Consistent quality with a clean matte finish”
“the thickness is as expected”
“Prints well through an Epson WF-7840”
“Loved the glossy finish”
“Very good value”
“I also like that fingerprints arent as noticeable compared to glossy paper”
“It really is double-sided”
“Worked fine in a laser printer, the quality was immaculate and didnt smear”
“Bright and Beautiful”
What buyers complain about
“Cheap paper = Cheap results”
“A little thinner than the 300 gsm I usually order”
“For photo prints didnt work for me curling and smearing”
“it doesnt fit in my printer”
“the paper just won't feed through it”
“My Canon Pro310, brand new, using this paper, the red looked fuzzy”
“it still didnt dry”
“only a better price”
“Is flimsy”
“Honestly it looked like it was used”