12x24 cardstock
Skip itA small market ($66K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Incredible$24.05avg listing price — sweet spot $15–$100
Price range
Great$6.04–$55.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,380.59avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Market size
Bad$66K$66K/yr · 82K searches
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
138
Top-5 brand share
91%
Open market
7%
- Pacon69%
- School Smart9%
- MONTADA BY LA LULI5%
- IDS INTERNATIONAL DESIGN SUPPLIES4%
- Hautico4%
- Bryco Goods2%
- Open — no brand owns it (5 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pacon PAC5214 Tagboard Heavyweight 12 x 18 White 100 Sheets
Pacon$15.194.6★1,044 rev
Pacon Heavyweight Tagboard 9 x 12 Inches White 100 Sheets (5211)
Pacon$8.944.5★161 rev
Pacon Tagboard Manila Medium Weight 9x12
Pacon$9.384.7★1,126 rev
School Smart Railroad Poster Board Paper 22 x 28 Inches 6-Ply White Pack of 25
School Smart$19.864.6★5,591 rev
Pacon Super Value Poster Board 22X28 White 50 Sheets
Pacon$27.804.6★2,069 rev
Newest
by launch date
9 Inch 9in Men Swim Trunks Compression Liner Quick Dry Drawstring Male Swimwear Swimsuit Swimtrunks Boardshorts Bathing Suit Fair Beach Water Shorts Zipper Mesh Pocket Lined Inseam Harbor Olive Green
Yufawow$15.15483 rev
Manila Pattern Paper & Dot Marking Alphanumeric Paper 48 x 10 Yards Rolls for Sewing Drafting & Pattern Making. Oak Tag Guide Garment Fashion and Sewing Materials
IDS INTERNATIONAL DESIGN SUPPLIES$37.891 rev
Joyberg 18Pack Poster Board 11in x 14in White Poster Boards Posterboard Poster Board Paper for Crafts DIY Drawing
Joyberg$6.04757 rev
Manila Pattern Paper Roll 45 in x 10 yd 125 wt Medium Weight Professional Drafting and Tracing Paper for Sewing Templates Garment Design Tailoring Costumes
IDS INTERNATIONAL DESIGN SUPPLIES$24.3846 rev
Amazon Basics Sticky Easel Pads for Presentations Brainstorming Classroom Use Bleed-Resistant Easy to Hang 25 x 30 in White 2-Pack
Amazon Basics$25.981,320 rev
Trending
90-day click momentum9 Inch 9in Men Swim Trunks Compression Liner Quick Dry Drawstring Male Swimwear Swimsuit Swimtrunks Boardshorts Bathing Suit Fair Beach Water Shorts Zipper Mesh Pocket Lined Inseam Harbor Olive Green
Yufawow$15.154.5★
Tagboard - 9 x 12 Manila Specialty Paper School Art Supplies Art Supplies Craft Projects Children Gift Classroom Home Arts and Crafts Drawing Coloring
Colorations$6.114.8★
Chipboard Sheets 8.5 x 11 - 100 Sheets of 22-Point Kraft Board for Crafts DIY Projects and Packaging - Durable Alternative to Cardboard Sheets and MDF Board
Bryco Goods$20.924.3★
Pacon Heavyweight Tagboard 9 x 12 Inches White 100 Sheets (5211)
Pacon$8.944.5★
Pacon 5296 Medium Weight Tagboard 36 x 24 White (Pack of 100)
Pacon$47.314.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.Peak months: Jan, Feb, Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality flip board”
“good easel paper”
“Its not too big”
“As advertised”
“Easy to use”
“Otherwise, fantastic and a great savings”
“They stick very well”
“Great paper”
“so it doesn't rip easily”
“Easy flexibility for movement throughout brainstorming process”
What buyers complain about
“Adhesive not great”
“Not as thick as you would like”
“The staples holding it together were much too small”
“Can't stand up on its own - the backing is super flimsy”
“Its heavy paper not board”
“description is misleading”
“I will note that it smells like burnt rubber”
“easy to rip”
“Poor Quality”
“Mounting hardware is not included the wall mount easel is sold separately”