12x12 scrapbook album
Worth a lookShows a sweet-spot price point ($20.02 avg), but weak search conversion (1.5%) keeps it on the watch list.
Avg price
Great$20.02avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Good$9.44–$27.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 6% kills the launch gate
Review moat
Good1,452.46avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Market size
Okay$143K$143K/yr · 484K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
30
Top-5 brand share
65%
Open market
29%
- Mublalbum28%
- Hiwhy13%
- potricher10%
- 1DOT27%
- MCS6%
- Lanpn6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 59 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mublalbum 12x12 Inch DIY Scrapbook Photo Album with 20 Plastic Sleeves 40 Pages Linen Cover 3 Ring Folder Binder for Wedding Baby Family and DIY Projects (White)
Mublalbum$19.544.6★499 rev
potricher 12 x 12 Inch DIY Scrapbook Album 40 Pages Hardcover Kraft Paper Scrap Book Photo Albums Memory Book for Wedding and Anniversary Family (Yellow 12 Inch)
potricher$17.594.7★7,954 rev
Hiwhy 12x12 Inch Large 3 Ring DIY Scrapbook Photo Album Linen Cover Scrapbook with 20 Sheets Plastic Sleeves 40 Pages Memory Book for Wedding Birthday Baby Family (Beige)
Hiwhy$18.474.6★84 rev
Hiwhy 12x12 Inch Large 3 Ring DIY Scrapbook Photo Album Linen Cover Scrapbook with 20 Sheets Plastic Sleeves 40 Pages Memory Book for Wedding Birthday Baby Family (Pink)
Hiwhy$18.094.6★84 rev
Modern Shop Scrapbook Album | Extra Thick Kraft Paper with Hardcover - 12 x 12 250 gsm 100 page
Modern Shop$18.364.8★1,493 rev
Newest
by launch dateHiwhy 12x12 Inch Large 3 Ring DIY Scrapbook Photo Album Linen Cover Scrapbook with 20 Sheets Plastic Sleeves 40 Pages Memory Book for Wedding Birthday Baby Family (Beige)
Hiwhy$18.4784 rev
Hiwhy 12x12 Inch Large 3 Ring DIY Scrapbook Photo Album Linen Cover Scrapbook with 20 Sheets Plastic Sleeves 40 Pages Memory Book for Wedding Birthday Baby Family (Pink)
Hiwhy$18.0984 rev
Hiwhy 12x12 Inch Large 3 Ring DIY Scrapbook Photo Album Linen Cover Scrapbook with 20 Sheets Plastic Sleeves 40 Pages Memory Book for Wedding Birthday Baby Family (Navy)
Hiwhy$18.4484 rev
HoneyTolly Scrapbook Album 10x10 Inch Hardcover Kraft Paper Photo Album with 40 Sheets/80 Pages Memory Book for Wedding Anniversary Christmas Baby Shower Ideal for Preserving Precious Moments
HoneyTolly$9.44136 rev
Zesthouse Photo Album Self Adhesive with Picture Display Window 3-Ring Scrapbook Albums 60 Pages Holds 8x10 5x7 4x6 Photos DIY Photo Book Ideal Gift for Family Wedding Baby
Zesthouse$23.5788 rev
Trending
90-day click momentumHiwhy 12x12 Inch Large 3 Ring DIY Scrapbook Photo Album Linen Cover Scrapbook with 20 Sheets Plastic Sleeves 40 Pages Memory Book for Wedding Birthday Baby Family (Beige)
Hiwhy$18.474.6★
Hiwhy 12x12 Inch Large 3 Ring DIY Scrapbook Photo Album Linen Cover Scrapbook with 20 Sheets Plastic Sleeves 40 Pages Memory Book for Wedding Birthday Baby Family (Pink)
Hiwhy$18.094.6★
Mublalbum 12x12 Inch DIY Scrapbook Photo Album with 20 Plastic Sleeves 40 Pages Linen Cover 3 Ring Folder Binder for Wedding Baby Family and DIY Projects (White)
Mublalbum$19.544.6★
Artfeel Photo Album Self Adhesive Scrapbook Large Photo Book for 4x6 5x7 8x10 Pictures DIY Album for Baby Wedding Family Travel Birthday with Metallic Pen and Scraper
Artfeel$13.934.7★
Colorbok 12x12 Scrapbook Album - Decorative Cover Post Bound with 10 Top Loading Page Protectors - Great for Scrapbooking Photos and Memory Albums - Acid & Lignin Free Nautical
Colorbok$13.834.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Quality”
“As advertised”
“The price was very reasonable”
“Easy to use”
“Nice size”
“Cute and durable”
“Very nice scrapbook, well made, big and roomy”
“Color was nice”
“Well built”
“Pictures work well in photo album”
What buyers complain about
“dimensions are wrong”
“This came a bit bent”
“Cheaply made not good quality”
“The pages arent as big as advertised”
“The value for the money is not as good as I would have hoped because I could not find matching pages for it”
“Not a fan of the adhesive quality”
“it can be a bit difficult to peel back the covering to place the photographs”
“Just dont expect it to hold up that well”
“And hands on cloth over the years may not fair out well”
“The ring mechanism was already loose from the spine, and the rings were misaligned, making it difficult to open and close properly”