12mm safety eyes
Skip itPrices mostly outside the sweet spot ($5.16–$9.94) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,368.67avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$92K$92K/yr · 126K searches
Avg price
Bad$6.95avg listing price — sweet spot $15–$100
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Price range
Bad$5.16–$9.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
10
Top-5 brand share
86%
Open market
10%
- XKDOUS60%
- Zhbrchz10%
- UPINS6%
- Yexixsr6%
- L-Lweik5%
- RuWfpz4%
- Open — no brand owns it (3 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts
XKDOUS$5.164.7★1,725 rev
Zhbrchz 320pcs Include 160pcs 12mm Black Plastic Safety Eyes Crafts Safety Eyes with 160pcs Washers for Amigurumi Crochet Bears Stuffed Animals Doll Making
Zhbrchz$5.984.7★543 rev
UPINS 120PCS Plastic Safety Crochet Eyes Bulk with 120PCS Washers for Crochet Crafts (0.48Inch/12mm)
UPINS$7.064.7★4,763 rev
Yexixsr 566PCS Safety Eyes for Amigurumi Various Sizes Crocheting Safety Eyes and Noses with Washers for Teddy Bear Stuffed Doll Crochet Toy and Plush Animal
Yexixsr$7.164.6★9,372 rev
L-LWEIK 320Pcs 12mm Safety Eyes for Crocheting Amigurumi Craft Doll Eyes for Crochet Animals with Washers Stuffed Animal Eyes for Plush Toy Bear Doll Making Supplies
L-Lweik$6.064.5★299 rev
Newest
by launch date
BOHUIZ 120 Pcs 3D Glitter Eyes for Crochet Animals 12mm Plastic Safety Eyes for Amigurumi with Washers Craft Crochet Doll Eye for DIY Gifts Doll Decorations
BOHUIZ$7.5749 rev
L-LWEIK 320Pcs 12mm Safety Eyes for Crocheting Amigurumi Craft Doll Eyes for Crochet Animals with Washers Stuffed Animal Eyes for Plush Toy Bear Doll Making Supplies
L-Lweik$6.06299 rev
XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts
XKDOUS$5.161,725 rev
MUCUNNIA 120pcs 12mm 3D Glitter Plastic Safety Eyes for Amigurumi Trapezoid Craft Crochet Doll Eyes with Washers Stuffed Animal Eyes for DIY of Puppet Bear Plush Animal(6 Colors)
MUCUNNIA$9.941,291 rev
Zhbrchz 320pcs Include 160pcs 12mm Black Plastic Safety Eyes Crafts Safety Eyes with 160pcs Washers for Amigurumi Crochet Bears Stuffed Animals Doll Making
Zhbrchz$5.98543 rev
Trending
90-day click momentumXKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts
XKDOUS$5.164.7★
L-LWEIK 320Pcs 12mm Safety Eyes for Crocheting Amigurumi Craft Doll Eyes for Crochet Animals with Washers Stuffed Animal Eyes for Plush Toy Bear Doll Making Supplies
L-Lweik$6.064.5★
Safety Eyes for Amigurumi Crochet 12mm 15/32 100Pcs - RuWfpz Doll Stuffed Animal Eyes with Washers Plastic Eyes for Crochet Animals Black Crochet Eyes for Crafts Bear Plush Button
RuWfpz$7.934.6★
Zhbrchz 320pcs Include 160pcs 12mm Black Plastic Safety Eyes Crafts Safety Eyes with 160pcs Washers for Amigurumi Crochet Bears Stuffed Animals Doll Making
Zhbrchz$5.984.7★
BOHUIZ 120 Pcs 3D Glitter Eyes for Crochet Animals 12mm Plastic Safety Eyes for Amigurumi with Washers Craft Crochet Doll Eye for DIY Gifts Doll Decorations
BOHUIZ$7.574.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice assortment of sizes”
“Great Value”
“Exactly what I wanted”
“Sturdy quality”
“Easy to use”
“i was able to add adorable eyes to my projects”
“They hold good and don't break”
“Great Safety eyes”
“Super easy to assemble”
“Works well”
What buyers complain about
“just a little too long”
“These are impossible to use”
“I even broke my tool trying to get them attached”
“Don't work”
“However, the quality feels somewhat inconsistent, and some pieces do not secure as firmly as expected”
“they came apart with a gentle tug”
“Some assembly required”
“As first time user didnt have any idea how to use them”
“Also difficult to push buttons through back part”
“a wate of money”