12 inch wood rounds
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$18.53avg listing price — sweet spot $15–$100
Price range
Great$3.42–$52.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,027.87avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.2%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Market size
Bad$26K$26K/yr · 55K searches
Competition
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
46 falling
Sellers
54
Top-5 brand share
38%
Open market
58%
- KOOCHOICE11%
- Blisstime9%
- Woodpeckers7%
- YUOILHY5%
- pojah5%
- Jyongmer4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 60 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wood Circles for Crafts 12 Pack 12 Inch Unfinished Wood Blank Rounds Wooden Cutouts for Crafts Door Hanger Door Design Wood Burning
KOOCHOICE$13.044.6★1,748 rev
Blisstime Unfinished Wood Circles for Crafts Wood Rounds for Crafts Round Discs for Painting Writing DIY Supplies Engraving and Carving Home Decorations (3 36 Pcs)
Blisstime$9.114.6★1,301 rev
12Pcs 12 Inch Wood Circles for Crafts Unfinished Blank Wooden Rounds Slice Wooden Cutouts for DIY Crafts Door Hanger Sign Wood Buring Painting Christmas Dcor
pojah$13.014.5★2,042 rev
YUOILHY 12 Inch Unfinished Wood Circles for Crafts Wood Rounds Plaques for Cricut Crafts Wooden Discs for Door Hanger Sign Painting Wood Burning Christmas Home Dcor(4Pcs Circle with Holes)
YUOILHY$7.964.6★148 rev
KARAVELLA Large Wood Slices for Centerpieces Wood Centerpieces for Tables Rustic Wedding Centerpiece Natural Wood Slabs Thin Slices 11-13 inches (10 Pack)
KARAVELLA$50.424.6★2,069 rev
Newest
by launch date
Brown Walnut Plywood Circles for Crafts 4 Pack 11x1/8 inch Unfinished Wood Rounds for DIY Crafts Wood Burning Painting Writing Engraving Carving and Home Decoration
BOWIJANYZ$22.439 rev
shuielai 6 Pack Round Wooden Discs Unfinished Wood Circles for Crafts DIY Projects Painting Holiday Decorations Wooden Door Hanger Signs 12 Inch
shuielai$8.986 rev
HNGWLYN 300 Pcs Unfinished Wood Slices Circle Round Discs Blank
HNGWLYN$10.963 rev
5Pcs 12 Inch Wood Circles for Crafts Unfinished Wood Rounds DIY Wooden Projects Wood Burning Painting Christmas Day Decor DIY Crafts Gifts (5)
CBCMY$9.862 rev
32Pack 4 Inch Round Wooden Discs for Crafts DIY Projects Wooden Door Hanger Signs and Painting Holiday Decorations
AUUTI$7.4794 rev
Trending
90-day click momentumBrown Walnut Plywood Circles for Crafts 4 Pack 11x1/8 inch Unfinished Wood Rounds for DIY Crafts Wood Burning Painting Writing Engraving Carving and Home Decoration
BOWIJANYZ$22.434.8★
5Pcs 12 Inch Wood Circles for Crafts Unfinished Wood Rounds DIY Wooden Projects Wood Burning Painting Christmas Day Decor DIY Crafts Gifts (5)
CBCMY$9.865.0★
shuielai 6 Pack Round Wooden Discs Unfinished Wood Circles for Crafts DIY Projects Painting Holiday Decorations Wooden Door Hanger Signs 12 Inch
shuielai$8.984.8★
HNGWLYN 300 Pcs Unfinished Wood Slices Circle Round Discs Blank
HNGWLYN$10.964.0★
Set of (10) 12-14 Inches Large Wood Slices Wood Centerpieces for Tables Wood Slices for Centerpieces Unfinished Wood Rounds for Wedding Baby Shower Party Natural Paulownia Wooden Slabs
SANYOUNG$51.674.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Best quality”
“Exactly as Pictured”
“Nice wood”
“A good variety of sizes”
“Reasonably priced”
“It gives you more room to design”
“Great surface for painting”
“The rounds are solid”
“They are the perfect coaster thickness”
“They're not heavy at all”
What buyers complain about
“Very thin disc”
“Broken wood edges”
“They are not the right size”
“Not as good of quality as I had hoped”
“Paint bleeds”
“I just didn't pay attention to the pictures”
“but after a while they crack”
“Very thin”
“definitely for overpriced”
“Crack easily”