11x17 portfolio
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$31.30avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 6% kills the launch gate
Review moat
Good1,083.03avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.78–$149.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$146K$146K/yr · 92K searches
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
70
Top-5 brand share
94%
Open market
4%
- ITOYA64%
- Sooez17%
- Dunwell9%
- JoyCat2%
- Dynta2%
- Nicpro2%
- Open — no brand owns it (4 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sooez Art Portfolios 11x17 Large Portfolio Folder with 30 Pockets & Black Inner Sheets Display 60 Pages 11 x 17 Presentation Book
Sooez$15.894.8★1,946 rev
Itoya Original Art ProFolio 9x12 Black Art Portfolio Binder with Plastic Sleeves and 48 Pages - Portfolio Folder for Artwork with Clear Sheet Protectors - Presentation Book for Art Display and Storage
ITOYA$15.674.8★2,533 rev
Itoya Art Portfolios (ITYIA1212)
ITOYA$24.644.7★1,791 rev
ITOYA Original Art ProFolio 18x24 Black Photo Album Book with 48 Pages - Protective Binder with Plastic Sleeves
ITOYA$56.854.7★1,634 rev
Dunwell 11x17 Art Portfolio Binder with Black Mounting Paper (Black) Large Portfolio Folder for Artwork Storage 24 Clear Plastic Sleeves Displays 48 Pages Acid-Free 11 x 17 Presentation Book
Dunwell$18.264.7★5,197 rev
Newest
by launch date
JoyCat Art Portfolio Binder Fits 11x17 40 Pockets Art Folder with Clear View Pages 80 Sheets Presentation Binder for Artists and Students (Black)
JoyCat$17.9895 rev
Art Portfolio Folder 40 Clear Pockets Paper Protectors Display 80 Pages Clear Presentation Book for Artworks Letters Report Sheets Documents (Can Accommodate 11 x17)
Vantasii$14.834,318 rev
Dunwell 11x17 Portfolio Binder (Black Horizontal) Presentation Book with 24 Pockets Large 11 x 17 Art Portfolio Folder Acid-Free Poly Cover and Sleeves
Dunwell$16.79987 rev
Acocony 11x17 Art Portfolio PP Material Black Pack of 1
Acocony$26.7277 rev
Art Portfolio 4 Packs Portfolio Folder with Plastic Sleeves Presentation Book with Sheet Protectors 11x17 30 Pockets 60 Pages Capacity
Dynta$30.89756 rev
Trending
90-day click momentum
11x17 Landscape Binder Durable Poly 3-Ring Document Organizer with 1.5 Inch Reinforced Angle D-Ring. Black Portfolio Art Binder for Artwork Storage Spreadsheets Display Tattoo Book Blueprints
Ruby Paulina$17.464.0★
JoyCat Art Portfolio Binder Fits 11x17 40 Pockets Art Folder with Clear View Pages 80 Sheets Presentation Binder for Artists and Students (Black)
JoyCat$17.984.6★
Itoya Art Portfolio 5 x 7 inches Storage Display Book 24 Sleeves for 48 Views
ITOYA$8.614.8★
Itoya Original Art ProFolio 17x22 Black Photo Album Book with 48 Pages - Photo Album Art Portfolio Folder for Artwork - Picture Book Portfolio Binder - Presentation Binder Photo Book
ITOYA$51.224.7★
Itoya Polyproplene Art Storage/Display Books 13 x 19 | 24 Pages/48 Views | Scrapbooking Stickers 4 Pages of Emojis Quotes Letters & Numbers
ITOYA$42.934.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Overall a quality binder”
“Good fit”
“is able to storage so much”
“Great deal”
“Arrived as advertised”
“The cover is sturdy”
“Top loading, and easy to insert art”
“This is extremely durable”
“These preservation / presentation books are fantastic as easy to store scrapbooks”
“Best art portfolio around”
What buyers complain about
“Inacurate sizing”
“Poor quality, detached from spine”
“Badly creased”
“Doesn't hold 11x17" posters as claimed.”
“buckles when stood up”
“Not sturdy enough”
“Received damaged item twice”
“This product has failed at the one job it's supposed to do”
“you cannot stand it up to store anywhere”
“Glue is very hard to remove”