11x17 cardstock
Worth a lookShows a sweet-spot price point ($23.51 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$23.51avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 6% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Price range
Great$9.84–$38.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great445.63avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$244K$244K/yr · 109K searches
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
14 flat
Sellers
70
Top-5 brand share
72%
Open market
23%
- Neenah29%
- Aidunmis16%
- Goefun11%
- Hamilco11%
- OcePor5%
- Accent5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wausau Exact Index Cardstock 250 Sheets White 94 Brightness 90 lb 11 x 17 Inches
Neenah$25.234.4★312 rev
White Cardstock Paper 11x17 20 Sheets Large Cardstock 200 GSM Legal Printer Paper 11x17 Thick Card Stock Paper for Printer Legal Size Paper Cardstock White for Printer DIY Crafts Posters Menus
Aidunmis$9.894.6★470 rev
Neenah Paper 40414 Exact Index Card Stock 110lb 92 Bright 11 x 17 250 Sheets White
Neenah$28.244.5★680 rev
Hamilco White Cardstock Paper 11x17-65lb Cover Card Stock for Printing Posters Signs Brochures Menus & DIY Projects (50 Pack)
Hamilco$19.124.6★1,227 rev
Accent Opaque 17 x 11 White Cardstock Paper 100lb 271gsm 200 Sheets (1 Ream) Premium Smooth Heavy Cardstock Printer Paper for Invitations Cards Menus Business Cards 188093R
Accent$25.614.7★1,793 rev
Newest
by launch dateWhite Cardstock Paper 11x17 20 Sheets Large Cardstock 200 GSM Legal Printer Paper 11x17 Thick Card Stock Paper for Printer Legal Size Paper Cardstock White for Printer DIY Crafts Posters Menus
Aidunmis$9.89470 rev
120 Sheets White Cardstock Paper Large Cardstock 11x17 200 GSM Legal Printer Paper 11x17 Legal Size Paper Cardstock White for Printer Card Stock Paper for Invitations DIY Crafts Posters Menus
Aidunmis$24.01470 rev
11x17 Cardstock Cream Goefun 110 lb Extra Thick Cardstock Ivory Large Heavy Weight Cover Card Stock for Printer Poster Menus Brochures Catalogues Tabloids Invitations 100 Pack
Goefun$38.0253 rev
OcePor 100 Sheets Black Cardstock 11 x 17 65lb/180gsm Black Card Stock Thick Card Stock Paper Heavy Cardstock Paper for Printer Resume Scrapbooks Art Crafts Business Cards
OcePor$22.09227 rev
Hygloss White Cardstock - 11x17-Inch 50 Sheets 65 lb/ 176 gsm Fade-Resistant Acid-Free Color Card Stock Paper
Hygloss$18.07242 rev
Trending
90-day click momentumWhite Cardstock Paper 11x17 20 Sheets Large Cardstock 200 GSM Legal Printer Paper 11x17 Thick Card Stock Paper for Printer Legal Size Paper Cardstock White for Printer DIY Crafts Posters Menus
Aidunmis$9.894.6★
120 Sheets White Cardstock Paper Large Cardstock 11x17 200 GSM Legal Printer Paper 11x17 Legal Size Paper Cardstock White for Printer Card Stock Paper for Invitations DIY Crafts Posters Menus
Aidunmis$24.014.6★
Large 11 x 17 Tabloid Size Sheets The 11 x 17 format provides extra space for posters flyers menus presentation charts classroom materials and large-format prints. (25)
Desktop Publishing Supplies$12.865.0★
OcePor 100 Sheets Black Cardstock 11 x 17 65lb/180gsm Black Card Stock Thick Card Stock Paper Heavy Cardstock Paper for Printer Resume Scrapbooks Art Crafts Business Cards
OcePor$22.094.7★
11x17 Cardstock Cream Goefun 110 lb Extra Thick Cardstock Ivory Large Heavy Weight Cover Card Stock for Printer Poster Menus Brochures Catalogues Tabloids Invitations 100 Pack
Goefun$38.024.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Best paper for cards”
“Good quality and versatile cardstock”
“Price was affordable”
“The bright white color is vibrant”
“Just as described”
“ultra-smooth finish that makes digital color prints look sharp”
“Its heavy duty”
“Exactly the size”
“safe”
“It worked smoothly in the copier”
What buyers complain about
“Still flimsy”
“Paper is cheap”
“Is not quality”
“NOT 110lb paper”
“Too small”
“Not the thickness that claims”
“Not the stated weight”
“Colors shown arent accurate”
“It starts smudging if you do continuous”
“Its thinner than 90 lb”