11x14 sketchbook
Skip itSoft demand (-38.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.66avg listing price — sweet spot $15–$100
Price range
Good$9.71–$26.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Bad7,266.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$49K$49K/yr · 31K searches
Growth
Bad-38.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
50
Top-5 brand share
70%
Open market
22%
- Strathmore26%
- Fuxi12%
- U.S. Art Supply12%
- Bienfang11%
- Canson9%
- Soucolor9%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sketch Book 11 x 14 100 Sheets Top Spiral Sketchbook 68lb /100gsm Drawing Paper Pad Sketch Pads for Drawing for Adults Large Sketchbook.
Fuxi$18.744.8★16,539 rev
Strathmore 300 Series Sketch Pad 11x14 Wire Bound 100 Sheets
Strathmore$16.264.8★2,190 rev
Bienfang Sketch Pad 11x14 Inch 100 Sheets of 60lb 90gsm Art Paper Spiral Bound Sketch Book Drawing Notebook
Bienfang$12.234.7★3,837 rev
Strathmore 400 Series Wire Bound Sketch Pad 60 lb. Paper 11 X 14 inches White 100 Sheets (455-4)
Strathmore$14.864.8★33,832 rev
Soucolor 11x14 Large Sketchbook 100 Sheets Thick Acid Free Sketch Pad
Soucolor$19.874.8★9,621 rev
Newest
by launch date
Sketch Book 1114 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Ideal Gifts
Prudiut$11.52816 rev
UZLU 4 Pcs Sketch Books Bulk 11 x 14 in 160 Sheets Top Spiral Bound Sketch Pad Drawing Paper 40 Sheets Each Acid Free Mixed Media Sketchbook 68lb/100gsm Art Supplies for Beginner Artist
UZLU$21.2315 rev
Mofuny Mixed Media Sketchbook 11x14 50 Sheets - 110lb/180gsm Thick Paper for Painting | Mixed Media Pad & Water Color Sketch Books for Adults Teens & Painting Supplies for Artists.
MOFUNY$21.542,613 rev
KAKKUE 11 x 14 200 GSM Premium Mixed Media Sketchbook 80 Sheets (160 Pages) Hardcover Spiral Bound Drawing Pad Acid-Free Thick Artist Paper for Watercolor Illustration & Professional Sketching
KAKKUE$17.9414 rev
Sketch Book Mixed Media Pad 11 x 14 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Art Supplies Sketchbook for Drawing Sketching
Hapikalor$11.55287 rev
Trending
90-day click momentumSketch Book 1114 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Ideal Gifts
Prudiut$11.524.8★
UZLU 4 Pcs Sketch Books Bulk 11 x 14 in 160 Sheets Top Spiral Bound Sketch Pad Drawing Paper 40 Sheets Each Acid Free Mixed Media Sketchbook 68lb/100gsm Art Supplies for Beginner Artist
UZLU$21.234.7★
Hardcover Large Size 9 x 12 Sketch Pads for Drawing 110 Sheets 80lb/120GSM Mixed Media Pad - Acid Free Paper Bleedproof Hardbound Sketchbook Professional Grade (Pack of 1)
TX liteart$15.464.5★
KAKKUE 11 x 14 200 GSM Premium Mixed Media Sketchbook 80 Sheets (160 Pages) Hardcover Spiral Bound Drawing Pad Acid-Free Thick Artist Paper for Watercolor Illustration & Professional Sketching
KAKKUE$17.944.1★
Sketch Book Mixed Media Pad 11 x 14 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Art Supplies Sketchbook for Drawing Sketching
Hapikalor$11.554.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -38.4% search growth over the last 90 days.Peak months: Jan, Aug, Sep, Dec · busiest ÷ quietest = 3.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Smooth for drawing”
“Perfect size”
“Good value”
“Its a good gift”
“As advertised”
“its thick enough to handle ink”
“The book is sturdy”
“I like the paper”
“Durable”
What buyers complain about
“Fell apart with two weeks”
“It's very thin plastic”
“Low quality garbage”
“This product is bigger than what I thought”
“Flimsy”
“The only comment is that color accuracy is more of a challenge with lighter hues”
“Bent stability”
“fake advertisement”
“They are not cheap”
“It does bleed worth heavier stuff”