11x14 mat
Skip itA small market ($72K/yr) — this niche doesn't clear our bar today.
Avg price
Great$15.71avg listing price — sweet spot $15–$100
Price range
Great$6.76–$41.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 6% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,748.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 83K searches
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
16
Top-5 brand share
79%
Open market
16%
- Phinus24%
- Prudiut24%
- ZBEIVAN12%
- yeestone10%
- Golden State Art9%
- upsimples5%
- Open — no brand owns it (7 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Phinus 8 Pack Picture Mats for Frames Acid Free 11x14 Matted to 8x10 Picture Frame Mats for Pictures Watercolor Artwork and Prints (White)
Phinus$6.764.6★376 rev
Prudiut 15 Pack 11x14 Picture Mats Mixed Colors Frame Mattes for 8 x10 Pictures Photo Frame Mat Core Bevel Cut Mat Board Show Kit for Photos Prints Artworks
Prudiut$11.364.6★679 rev
yeestone 10 Pack Picture Frame Mats 11x14 Matted to 8x10 Photo Mats Acid Free Picture Matting for Pictures Photos Watercolor Artwork (White)
yeestone$8.324.6★685 rev
ZBEIVAN 11x14 White Picture Mats with Core Bevel Cut Frame Mattes for 8x10 Pictures - Pack of 12
ZBEIVAN$9.354.5★3,425 rev
Phinus 8 Pack Picture Mats for Frames Acid Free 11x14 Matted to 8x10 Picture Frame Mats for Pictures Watercolor Artwork and Prints (Black)
Phinus$6.824.6★376 rev
Newest
by launch date
MAXECHO 16 Pack 11x14 Picture Mats Mixed Colors Pre-Cut Beveled Frame Matte Boards for 8x10 Photos Prints and Artworks
MAXECHO$9.8826 rev
Prudiut 15 Pack 11x14 Picture Mats Mixed Colors Frame Mattes for 8 x10 Pictures Photo Frame Mat Core Bevel Cut Mat Board Show Kit for Photos Prints Artworks
Prudiut$11.36679 rev
Phinus 8 Pack Picture Mats for Frames Acid Free 11x14 Matted to 8x10 Picture Frame Mats for Pictures Watercolor Artwork and Prints (White)
Phinus$6.76376 rev
Phinus 8 Pack Picture Mats for Frames Acid Free 11x14 Matted to 8x10 Picture Frame Mats for Pictures Watercolor Artwork and Prints (Black)
Phinus$6.82376 rev
JCJMY 12x16 Picture Frame Black with 11x14 Mat Display Photo 11x14 with Mat or 12 x 16 Without Mat Wall Hanging Large Frame with Plexiglass Black
JCJMY$8.8610,831 rev
Trending
90-day click momentum
CountryArtHouse 11x14 Precut Picture Frame Mats White Core Bevel Cut Acid Free 4-Ply Mat Board Fits 8x10 Photos Professional Photo Mat Inserts for Frames & Gallery Wall Navy Blue 1 Pack
CountryArtHouse$13.404.6★
CountryArtHouse 11x14 Precut Picture Frame Mats with Bags & Backing White Core Bevel Cut Acid Free 4-Ply Mat Board Fits 8x10 Photos Photo Mat Inserts for Frames Metallic Silver 1 Pack
CountryArtHouse$16.524.6★
MAXECHO 16 Pack 11x14 Picture Mats Mixed Colors Pre-Cut Beveled Frame Matte Boards for 8x10 Photos Prints and Artworks
MAXECHO$9.884.4★
upsimples 16x20 Picture Frame Display Pictures 11x14 with Mat or 16 x 20 Without Wall Hanging Poster Frame Black 1 Pack
upsimples$21.934.5★
ZBEIVAN 11x14 White Picture Mats with Core Bevel Cut Frame Mattes for 8x10 Pictures - Pack of 12
ZBEIVAN$9.354.5★
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — +8.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Good frame”
“Fair price”
“Variety of colors”
“Exactly what I wanted”
“Fits great”
“Nice thickness”
“These are the best picture mats I have come across”
“Sturdy and cute”
“Easy to use”
What buyers complain about
“Terrible quality control”
“Frame is not well made”
“They weren't as thick as I would have hoped”
“Not very sturdy”
“plastic”
“Cheaper will tend to, in fact, be lesser”
“And the smaller mats are also incorrect”
“Not bright white”
“Didn't match description”
“it broke already”