10mm safety eyes
Skip itPrices mostly outside the sweet spot ($5.16–$12.79) — this niche doesn't clear our bar today.
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Review moat
Good1,481.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Avg price
Bad$7.69avg listing price — sweet spot $15–$100
Market size
Bad$56K$56K/yr · 46K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf
Price range
Bad$5.16–$12.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
7
Top-5 brand share
96%
Open market
0%
- XKDOUS59%
- UPINS25%
- TOAOB THE ONE AND ONLY BABY5%
- RuWfpz4%
- MUCUNNIA4%
- L-Lweik4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts
XKDOUS$5.164.7★1,725 rev
UPINS 600pcs 10mm Black Safety Eyes with Washers for Amigurumi Crochet Doll
UPINS$8.074.7★710 rev
UPINS 120PCS Plastic Safety Crochet Eyes Bulk with 120PCS Washers for Crochet Crafts (0.4Inch/10mm)
UPINS$6.024.7★4,763 rev
TOAOB 120pcs Glitter Plastic Safety Eyes 10mm Crafts Doll Eyes 10 Colors Half Round Craft Crochet Eyes with Washers for Stuffed Animals Amigurumis Bears Dolls Making
TOAOB THE ONE AND ONLY BABY$9.064.4★304 rev
Safety Eyes for Amigurumi Crochet 10mm 3/8 100Pcs - RuWfpz Doll Stuffed Animal Eyes with Washers Plastic Eyes for Crochet Animals Black Crochet Eyes for Crafts Bear Plush Button
RuWfpz$6.954.6★1,278 rev
Newest
by launch date
MUCUNNIA 60pcs 10mm 3D Glitter Plastic Safety Eyes for Amigurumi Trapezoid Craft Crochet Doll Eyes with Washers Stuffed Animal Eyes for DIY of Puppet Bear Plush Animal Halloween Decorations(6 Colors)
MUCUNNIA$12.791,291 rev
L-LWEIK 320pcs 10mm Safety Eyes for Amigurumi Black Plastic Crochet Eyes for Animals with Washers Craft Doll Eyes for Crocheting Stuffed Animal Eyes for DIY Crafts Plush Doll Making Supplies
L-Lweik$5.76299 rev
UPINS 600pcs 10mm Black Safety Eyes with Washers for Amigurumi Crochet Doll
UPINS$8.07710 rev
XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts
XKDOUS$5.161,725 rev
Safety Eyes for Amigurumi Crochet 10mm 3/8 100Pcs - RuWfpz Doll Stuffed Animal Eyes with Washers Plastic Eyes for Crochet Animals Black Crochet Eyes for Crafts Bear Plush Button
RuWfpz$6.951,278 rev
Trending
90-day click momentumXKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts
XKDOUS$5.164.7★
MUCUNNIA 60pcs 10mm 3D Glitter Plastic Safety Eyes for Amigurumi Trapezoid Craft Crochet Doll Eyes with Washers Stuffed Animal Eyes for DIY of Puppet Bear Plush Animal Halloween Decorations(6 Colors)
MUCUNNIA$12.794.2★
UPINS 120PCS Plastic Safety Crochet Eyes Bulk with 120PCS Washers for Crochet Crafts (0.4Inch/10mm)
UPINS$6.024.7★
UPINS 600pcs 10mm Black Safety Eyes with Washers for Amigurumi Crochet Doll
UPINS$8.074.7★
Safety Eyes for Amigurumi Crochet 10mm 3/8 100Pcs - RuWfpz Doll Stuffed Animal Eyes with Washers Plastic Eyes for Crochet Animals Black Crochet Eyes for Crafts Bear Plush Button
RuWfpz$6.954.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect size”
“The quality of the safety eyes was fine”
“Easy to use”
“Exactly as described”
“Worth the price”
“Super easy and durable”
“i was able to add adorable eyes to my projects”
“Great safety eyes”
“Look good and feel very secure”
“They are made out of plastic”
What buyers complain about
“Small washers”
“Poor quality”
“So these are not good for thicker fabrics”
“it was kind of hard to understand how to fasten them/put them on”
“Theres nothing for the backing to latch on to”
“Backings dont work”
“The inside of the package did stink a little though”
“Waste of money”
“Not very safe”
“hard to hold while installing”