100 lb cardstock
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.76avg listing price — sweet spot $15–$100
Price range
Good$6.93–$29.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,520.33avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Market size
Bad$30K$30K/yr · 15K searches
Competition
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
67
Top-5 brand share
85%
Open market
11%
- Neenah43%
- Astrobrights15%
- WritePads13%
- Desktop Publishing Supplies8%
- Hammermill6%
- Goefun4%
- Open — no brand owns it (5 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Neenah Paper Exact Index Card Stock 94 Bright 110 lb Index Weight 8.5 x 11 White 250/Pack
Neenah$11.834.6★12,682 rev
Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing
Astrobrights$11.124.4★137 rev
Veritas White Cardstock 8.5 x 11 110LB Index/199GSM Heavyweight Card Stock 100 Sheets Thick Cardstock Printer Paper for Copy Printing Art Projects Invitations Made In USA
WritePads$18.564.5★313 rev
Neenah White Index Paper Mediumweight 110 lb. Index - 199 Gsm 300 Sheets 94 Brightness 8.5 x 11 - More Sheets! (91635)
Neenah$17.284.7★14,915 rev
Hammermill Cardstock Premium Color Copy 100 lb 8.5x11 - 1 Pack (250 Sheets) - 100 Bright Made in the USA Card Stock 120024R White
Hammermill$21.844.6★1,764 rev
Newest
by launch datePremium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing
Astrobrights$11.12137 rev
Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 200 Sheets - Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing
Astrobrights$10.2156 rev
Cardstock Paper | 300 Pack White Card Stock Printer Paper 8.5 x11 Heavyweight Thick 110 lb Premium Smooth Sheets and Printer Compatible - for Crafts Cards and Business
Alitte$29.6071 rev
Cover stock Paper White Cardstock 8.5 x 11 110 lb/300 gsm Heavy Card Stock for Printer Card Stock Paper for Invitations Scrapbooking Greeting Crafts Diy Cards Decoration Drawing (White 25P)
YIXUNHL$8.74121 rev
Heavy Weight 110lb Cover Cardstock White Certificate paper Goefun 24 Pack White Card Stock 8.5x11 for Cards Making Office Printing Paper Crafting
Goefun$9.67205 rev
Trending
90-day click momentumPremium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing
Astrobrights$11.124.4★
Cardstock Paper | 300 Pack White Card Stock Printer Paper 8.5 x11 Heavyweight Thick 110 lb Premium Smooth Sheets and Printer Compatible - for Crafts Cards and Business
Alitte$29.604.4★
Neenah White Index Paper Mediumweight 110 lb. Index - 199 Gsm 300 Sheets 94 Brightness 8.5 x 11 - More Sheets! (91635)
Neenah$17.284.7★
Veritas White Cardstock 8.5 x 11 110LB Index/199GSM Heavyweight Card Stock 100 Sheets Thick Cardstock Printer Paper for Copy Printing Art Projects Invitations Made In USA
WritePads$18.564.5★
50 Sheets of Heavyweight White Cardstock Ideal for Business Cards Art Projects Invitations and Stationery Printing | 80 lb Weight | 8.5 x 11 inches | Thick Cover Stock (216 gsm) |
Cranium Press$13.264.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 2.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful paper”
“Good quality cardstock”
“Less expensive”
“As Advertised”
“Great thickness for cards”
“the color is bright”
“It prints great”
“It was a nice weight”
“Love the weight of this cardstock”
“Not flimsy at all”
What buyers complain about
“not as thick as it makes it seem”
“My suggestion is if you are looking for flimsy paper, go ahead and order this”
“False advertisement in several ways”
“Too flimsy”
“This is a heavy/dense product that ALWAYS needs to be in a box”
“Color is not true white”
“Not as heavy as it should be”
“Very thin”
“This one doesn't feed correctly”
“The images print out very dull-looking”