Skip to content
38

10 mm crochet hook

Skip it

Prices mostly outside the sweet spot ($4.36–$14.45) — this niche doesn't clear our bar today.

Market size 12Growth 4Conversion 94Competition 35Returns 91Price range 0Avg price 20Brand share 61Review moat 25Quality gap 30

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Returns

Great1.2%

return rate — above 6% kills the launch gate

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,632.47

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$7.10

avg listing price — sweet spot $15–$100

Market size

Bad$48K

$48K/yr · 58K searches

Growth

Bad-41.7%

90-day search growth — must beat 0% to launch

Price range

Bad$4.36–$14.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

36

Top-5 brand share

68%

Open market

25%

  • QMNNMA24%
  • Yarniss14%
  • Gerute12%
  • Clover11%
  • SHWAKK8%
  • YOJOB7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$10K30%$14K40%$19K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -41.7% search growth over the last 90 days.
2K2KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“My wife was really happy with these tools”

Value For Money14%

“Excellent value”

Size-Overall8%

“It fits nicely in my bag”

Advertised Vs Actual Product7%

“Exactly what I wanted”

Comfort-Overall7%

“Comfortable in hand”

Ease Of Use6%

“Easy to hold”

Grip6%

“Comfortable grip”

Soft Feel5%

“Smooth and beautiful”

Handle Quality5%

“Handles are great”

Strength3%

“Theyre sturdy and the case is very nice to keep up with it all”

What buyers complain about

Hard Feel14%

“Not very smooth to pull”

Grip12%

“Too grippy”

Size-Overall10%

“for me they were a little bit larger than had expected”

Advertised Vs Actual Product5%

“False Advertising”

Durability5%

“you will break these”

Quality-Overall4%

“Cheap, Horrible product”

Print Quality3%

“Unfortunately, the imprints are in black and will surely rub off with use”

Value For Money2%

“I see why these cost so much less”

Ease Of Use2%

“Rough and difficult to use”

Design-Overall2%

“I dont like the design of the hooks because more than one broke on the piece that is the thinnest”

Top return reasons

Size-Overall34%
Quality-Overall9%
Advertised Vs Actual Product9%
Value For Money8%
Comfort-Overall6%
Grip5%
Defective Material/Parts4%
Weight Heavy4%
Material Quality3%
Hard Feel3%