1 inch hole punch
Skip itA small market ($74K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.83–$25.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.03avg listing price — sweet spot $15–$100
Review moat
Okay3,249.59avg incumbent reviews — the moat a new listing must climb
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 90K searches
Competition
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
14 falling
Sellers
68
Top-5 brand share
77%
Open market
19%
- ECOHU27%
- AEFFNOC20%
- QIQQIKIN13%
- EK Tools10%
- Fiskars6%
- UCEC4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ecohu Circle Hole Punch for Craft Sizeout 1inch Paper Punch Shapes Craft Lever Punch Handmade Tool for Scrapbook Festival Cards DIY Arts. Use 80-200g Craft Paper.
ECOHU$7.864.5★861 rev
AEFFNOC 1 Inch (25mm) Circle Hole Punch Circle Punches Hole Puncher Cutter One Punch Craft Lever Punch Hole Punch Shapes Paper Punchers for Crafts DIY Arts
AEFFNOC$7.304.6★262 rev
EK Tools Circle Punch 1 Inch With Safety Lock Create Perfect Circles for Handmade Cards Scrapbooking Gift Tags Invitations and Decoration
EK Tools$12.144.5★19,340 rev
QIQQIKIN 2PCS Circle Cutter (1.5 inch+1 inch) Whole Hole Punch Shapes Large Circular Craft Punches for Paper Crafts Round Paper Journaling Handmade Cards Gift Tags Invitations Scrapbook Supplies
QIQQIKIN$11.854.4★1,346 rev
QIQQIKIN Circle Paper Punch 1 Inch Hole Puncher Pink Craft Tool for Scrapbooking Card Making Circular Shape Cutter Sticker Maker
QIQQIKIN$7.474.4★1,096 rev
Newest
by launch date
Circle Punch Paper Punch 1 inch Circle Hole Punch Cutters for for Paper Crafts Cardstock Gift Wrapping Scrapbook Tools Cards Arts Fun Projects Christmas Birthday Gifts(Blue).
HHBLUE-JING$6.9925 rev
QIQQIKIN Circle Paper Punch 1 Inch Hole Puncher Pink Craft Tool for Scrapbooking Card Making Circular Shape Cutter Sticker Maker
QIQQIKIN$7.471,096 rev
AEFFNOC 1 Inch (25mm) Circle Hole Punch Circle Punches Hole Puncher Cutter One Punch Craft Lever Punch Hole Punch Shapes Paper Punchers for Crafts DIY Arts
AEFFNOC$7.30262 rev
QIQQIKIN 2PCS Circle Cutter (1.5 inch+1 inch) Whole Hole Punch Shapes Large Circular Craft Punches for Paper Crafts Round Paper Journaling Handmade Cards Gift Tags Invitations Scrapbook Supplies
QIQQIKIN$11.851,346 rev
Circle Punch Circle Hole Punch Paper Hole Puncher 3 PCS CirclePunch Set 1 inch Hole PunchCircle 5/8 CirclePaper Punchers 3/8 Craft Punches HolePuncher for Crafts Shape Punches
HKKYO$9.561,210 rev
Trending
90-day click momentumCircle Punch Paper Punch 1 inch Circle Hole Punch Cutters for for Paper Crafts Cardstock Gift Wrapping Scrapbook Tools Cards Arts Fun Projects Christmas Birthday Gifts(Blue).
HHBLUE-JING$6.994.2★
Swingline 1 Hole Punch 5 Sheet Capacity Hole Puncher Single Hole Paper Punch Chrome (74005)
Swingline$4.834.5★
UCEC 1 Inch Circle Punch Circle Hole Punch Paper Punch Paper Punches Craft Handmade Paper Punch for Crafting Scrapbooking Cards Arts Fun Projects
UCEC$9.404.4★
QIQQIKIN 2PCS Circle Cutter (1.5 inch+1 inch) Whole Hole Punch Shapes Large Circular Craft Punches for Paper Crafts Round Paper Journaling Handmade Cards Gift Tags Invitations Scrapbook Supplies
QIQQIKIN$11.854.4★
AEFFNOC 1 Inch (25mm) Circle Hole Punch Circle Punches Hole Puncher Cutter One Punch Craft Lever Punch Hole Punch Shapes Paper Punchers for Crafts DIY Arts
AEFFNOC$7.304.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“effective”
“Good quality”
“Easy to use”
“reasonably priced”
“As described”
“comfortable grip”
“This hole punch is solid and tough”
“The sizes are also great”
“Cuts perfectly”
“Easy to use for thick stacks of paper”
What buyers complain about
“Horrible quality”
“It broke on first use”
“It left behind paper everytime”
“1.5 works terrible”
“It jammed immediately”
“It is very tough to use”
“Fairly flimsy”
“small for a child to use”
“Not worth it”
“even bends after time”