1/8 hole punch
Worth a lookShows searches that convert (13.2% search→purchase), but a small market ($68K/yr) keeps it on the watch list.
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Good2.0%return rate — above 6% kills the launch gate
Review moat
Good657.75avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.32–$29.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.34avg listing price — sweet spot $15–$100
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 55K searches
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
24 flat
Sellers
31
Top-5 brand share
55%
Open market
39%
- AEFFNOC18%
- Yansanido12%
- LERAO12%
- Fiskars7%
- Shappy6%
- CNTVO6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AEFFNOC Single Hole Punch One Hole Puncher with Soft Grip Handle 1/8 Inch Paper Hole Punches Small Hole Punchers with Paper Mess Tray 6 Sheets Capacity for Crafts Scrapbooks
AEFFNOC$4.854.6★769 rev
1 Pack 6.3 Inch Length 1/8 Inch Diameter of Circle Hole Handheld Single Paper Hole Punch Puncher with Pink Soft Thick Leather Cover (Middle Circle 1/8 inch)
Yansanido$6.374.6★469 rev
Hole Puncher Single Single Hole Punch Metal Hole Punch - 1/4 Inch 1/8 Inch(2 PCS)
LERAO$4.774.5★62 rev
Fiskars 23517097J 1/8 Inch Hand Punch Circle
Fiskars$10.954.6★8,104 rev
Shappy 3 Pack Metal Hole Punchers Single Hole Punch Paper Puncher Ticket for School Home and Office(1/8 Inch Hole)
Shappy$8.934.4★247 rev
Newest
by launch date
Vsvgmoq Single Hole Punch Set 2 Pcs 1/4&1/8 Inch Hole Puncher Single with Soft Grip Handle One Punch with Scrap Container 8 Sheets Capacity Fun Punch for Paper Crafts Scrapbooks Tags Tickets
Vsvgmoq$5.8362 rev
Meibatu 2 PCS Single Hole Punch 1/4 Inch and 1/8 Inch Hole Puncher with Pink Soft Grip Handle Handheld Small Circle Paper Punch for Crafts Scrapbooks Tags Tickets in Home Office Classroom
Meibatu$6.2751 rev
Small Single Hole Punch for Crafting - 1/8 & 1/4 One Hole Puncher 8 Sheet Capacity Soft Grip Handheld Circle Punch for Kids and Adults Paper Crafts (1/4 & 1/8)
DJDIRY$4.324 rev
Boszoiu 2 Pcs Single Hole Punch 1/4 and 1/8 Hole Puncher Single with Soft Pink Grip for Home Office Classroom Handheld Small Circle Paper Punch for Crafts Gift Tags Tickets Scrapbooks
Boszoiu$6.0054 rev
Litoexpe 1Pc 1/8 (3mm) mm Metal Hole Puncher Tiny Circle Shaped Single Hole Paper Punch Punchers for DIY Craft Tags Tickets Cards Paper
Litoexpe$4.841 rev
Trending
90-day click momentumMeibatu 2 PCS Single Hole Punch 1/4 Inch and 1/8 Inch Hole Puncher with Pink Soft Grip Handle Handheld Small Circle Paper Punch for Crafts Scrapbooks Tags Tickets in Home Office Classroom
Meibatu$6.274.8★
Litoexpe 1Pc 1/8 (3mm) mm Metal Hole Puncher Tiny Circle Shaped Single Hole Paper Punch Punchers for DIY Craft Tags Tickets Cards Paper
Litoexpe$4.845.0★
Vsvgmoq Single Hole Punch Set 2 Pcs 1/4&1/8 Inch Hole Puncher Single with Soft Grip Handle One Punch with Scrap Container 8 Sheets Capacity Fun Punch for Paper Crafts Scrapbooks Tags Tickets
Vsvgmoq$5.834.5★
Jersvimc 2Pcs 1/8 Inch Hole Puncher Single Mini Paper Punch - 3mm Small Handheld Hole Puncher Circle Tiny Metal Craft Punch for Office Tag DIY Cards Sheet
Jersvimc$6.735.0★
Small Single Hole Punch for Crafting - 1/8 & 1/4 One Hole Puncher 8 Sheet Capacity Soft Grip Handheld Circle Punch for Kids and Adults Paper Crafts (1/4 & 1/8)
DJDIRY$4.324.7★
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — -4.3% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good product for price”
“Love the two different sizes”
“Easy to use”
“Comfortable grip”
“Decent build quality no issues”
“Did the job”
“this one works better that any I have used in the past for a clean punch”
“The punches are durable”
“Isnt flimsy and will definitely last a while”
“the color is bright”
What buyers complain about
“Broke on first use”
“a little lower quality-”
“Disappointed in size”
“Thinner paper gets kind of caught up in the punch”
“Bends easily”
“Would not recode d. They dont cut the hole all the way through”
“Not for thicker projects”
“if you squeeze too hard the metal bends”
“Not worth the money whatsoever”
“reason for the 3 stars is because of the silicone grips on the handles”