w10311524
Skip it35/100a concentrated shelf (top 5 take 87% of clicks) — w10311524 doesn't clear our bar today.
Market/yr
$182K
Growth (1y)
+102.2%
Products
9
Brands
8
was 7 a year ago
Sellers
14
Price range
$5.91–$17.88
Returns
0.6%
Rating
4.7★
Skip it
Scored 35/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 87 weeks — +102.2% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jul, Aug · busiest ÷ quietest = 2.2×
Competition
- Funmit44%
- Fresh Flow22%
- Mist12%
- Whirlpool9%
- Geengle4%
- Midiex4%
- Other (2 brands)6%
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack. 8 brands and 14 sellers compete here.
Brands
8 rising
was 7 a year ago
Sellers
14
Top 5 brand share
91%
Product shelf
All 9 tracked products in this niche.
W10311524 AIR1 Refrigerator Air Filter Cartridge Replacement for Whirlpool Kenmore Refrigerator Compatible with Fresh Flow Refrigerator Air Filter 3 Pack White
Funmit
$13.464.7★4,525 reviews
Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack
Fresh Flow
$17.884.8★3,425 reviews
Whirlpool W10311524 FreshFlow Refrigerator Air Filter Genuine OEM Activated Odor Filter Replaces AIR1 Fits Whirlpool Maytag KitchenAid JennAir
Whirlpool
$8.954.8★12,056 reviews
Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)
Mist
$13.934.7★9,194 reviews
Mist Fresh W10311524 Fridge Air Filter Replacement for Whirlpool FreshFlow Refrigerator Fits AIR1 Maytag KitchenAid and Jenn-Air 2 Pack
Mist
$9.874.7★9,194 reviews
W10311524 4-PACK Air Filter Replacement for Whirlpool Refrigerator Also Fits 2319308 W10335147 W10335147A W10335147 W10315189 1876318 AIR1 FreshFlow Air Filter AP4538127 AH2580853 EA2580853
Geengle
$5.914.7★2,394 reviews
W10311524 Refrigerator Air Filter Replacement FreshFlow Compatible 6 Pack for Whirlpool KitchenAid Maytag & Jenn-Air Fridges
Midiex
$10.114.8★116 reviews
W10311524 Refrigerator Air Filter Replacement for Whirlpool AIR1 Maytag Kitchenaid and Jenn-Air Compatible with Fresh Flow Refrigerator Air Filter - 8 Pack
Casuenia
$10.354.7★40 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“Good Price”
“Product as described”
“Great little filters at a good price”
“No issues at all”
“Absorbs odors for months”
“Easy to install”
“easy peasy”
“So important to maintain refrigerator”
“They fit well in compatible models”
What buyers complain about
“The filter media does not go all the way across the box in many of the filters”
“Poor fit”
“Made Cheap”
“Misled”
“The only downside is that the odor control may not feel quite as strong or long-lasting as name-brand versions”
Top return reasons
- Size-Overall50%
- Compatibility-Overall25%
- Filtration14%
- Advertised Vs Actual Product4%
- Value For Money2%
- Defective Material/Parts1%
- Product Condition1%
- Quality-Overall1%
- Leak-Proof1%
- Maintenance And Repair1%