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refrigerators

Launch it74/100

refrigerators clears our launch bar: a $3.8M/yr market growing +235.3% with returns at 1.9%.

Market/yr

$3.8M

Growth (1y)

+235.3%

Products

71

Brands

28

was 47 a year ago

Sellers

51

Price range

$147.88–$2067.84

Returns

1.9%

Rating

4.2★

74/100

Launch it

Scored 74/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
58
×0.30
Growth
81
×0.30
Competition
85
×0.20
Quality gap
67
×0.10
Returns
85
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +235.3% year over year.
101K50KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul · busiest ÷ quietest = 1.7×

Competition

27%Frigidaire
  • Frigidaire27%
  • Upstreman14%
  • RecPro10%
  • Kenmore8%
  • Electactic4%
  • Cucina Magica3%
  • Other (22 brands)34%

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen. 28 brands and 51 sellers compete here.

Brands

28 falling

was 47 a year ago

Sellers

51

Top 5 brand share

63%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 71 tracked products in this niche.

Frigidaire 2 Door Apartment Size Refrigerator/Freezer Combo 7.5 cu ft Platinum Series Stainless 23 D x 21.5 W x 55.5 H

Frigidaire 2 Door Apartment Size Refrigerator/Freezer Combo 7.5 cu ft Platinum Series Stainless 23 D x 21.5 W x 55.5 H

Frigidaire

$360.894.1★2,268 reviews

Upstreman 7.7 Cu.Ft. Refrigerator with Freezer Double Door Fridge Adjustable Thermostat Large Capacity Reversible Door Swing Refrigerator for Apartment Office Dorm BlackBD75

Upstreman 7.7 Cu.Ft. Refrigerator with Freezer Double Door Fridge Adjustable Thermostat Large Capacity Reversible Door Swing Refrigerator for Apartment Office Dorm BlackBD75

Upstreman

$350.094.2★484 reviews

Frigidaire 2 Door Apartment Size Refrigerator with Freezer 7.5 cu ft Adjustable Spill-Proof Shelves Crisper Bins Platinum Silver Garage Ready

Frigidaire 2 Door Apartment Size Refrigerator with Freezer 7.5 cu ft Adjustable Spill-Proof Shelves Crisper Bins Platinum Silver Garage Ready

Frigidaire

$386.003.9★60 reviews

Cucina Magica 8.5 cu.ft Dual-Door Apartment Refrigerator with Freezer and Adjustable Thermostat - Slide-Out Glass Shelves for Dorms Offices RVs and Homes

Cucina Magica 8.5 cu.ft Dual-Door Apartment Refrigerator with Freezer and Adjustable Thermostat - Slide-Out Glass Shelves for Dorms Offices RVs and Homes

Cucina Magica

$324.064.0★574 reviews

Frigidaire EFR786 Retro Apartment Size Refrigerator with Top Freezer - 2 Door Fridge with 7.5 Cu Ft of Storage Capacity Adjustable Spill-Proof Shelves Door & Crisper Bins Black

Frigidaire EFR786 Retro Apartment Size Refrigerator with Top Freezer - 2 Door Fridge with 7.5 Cu Ft of Storage Capacity Adjustable Spill-Proof Shelves Door & Crisper Bins Black

Frigidaire

$300.854.2★164 reviews

RecPro 4.4 Cu Ft 12V RV Refrigerator with Freezer | Frost-Free Black Finish | Adjustable Shelves Reversible Door Built-In Lock | Off-Grid Camper Fridge | 19.5W x 23.5D x 43.5H

RecPro 4.4 Cu Ft 12V RV Refrigerator with Freezer | Frost-Free Black Finish | Adjustable Shelves Reversible Door Built-In Lock | Off-Grid Camper Fridge | 19.5W x 23.5D x 43.5H

RecPro

$683.854.1★300 reviews

Kenmore 4675525 30 French Door Refrigerator with Freezer - Accela Chill Ice Maker Adjustable Glass Shelves ENERGY STAR Certified 17.5 cu. ft. Capacity - Fingerprint Resistant Stainless Steel

Kenmore 4675525 30 French Door Refrigerator with Freezer - Accela Chill Ice Maker Adjustable Glass Shelves ENERGY STAR Certified 17.5 cu. ft. Capacity - Fingerprint Resistant Stainless Steel

Kenmore

$1143.773.7★71 reviews

RecPro 4.4 Cu Ft RV Refrigerator | 12V Stainless Steel Fridge with Freezer | Frost-Free Adjustable Shelves Built-in Lock Reversible Door | Off-Grid Ready Camper Fridge with Can Holder

RecPro 4.4 Cu Ft RV Refrigerator | 12V Stainless Steel Fridge with Freezer | Frost-Free Adjustable Shelves Built-in Lock Reversible Door | Off-Grid Ready Camper Fridge with Can Holder

RecPro

$671.314.1★300 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall16%

“I like the size”

Quality-Overall13%

“Overall product is extremely cute”

Storage Capacity11%

“good capacity”

Value For Money8%

“Affordable price”

Noise Level7%

“It's quiet”

Advertised Vs Actual Product5%

“Exactly what I need”

Heating5%

“It does a fair job of cooling”

Efficiency4%

“Really performs well”

Ease Of Use3%

“Simple to use”

Design-Overall3%

“Very well built”

What buyers complain about

Durability12%

“broke in less than a year”

Size-Overall10%

“So small”

Quality-Overall9%

“Low quality”

Heating9%

“Stopped cooling”

Noise Level8%

“Very loud”

Value For Money6%

“you can find cheaper”

Advertised Vs Actual Product5%

“Title Misleading”

Functionality-Overall3%

“DOES NOT WORK”

Temperature Control3%

“It struggles to get cold”

Defective Material/Parts2%

“Item arrived damaged”

Top return reasons

  • Size-Overall48%
  • Defective Material/Parts7%
  • Functionality-Overall6%
  • Noise Level5%
  • Value For Money5%
  • Advertised Vs Actual Product5%
  • Coolant3%
  • Heating2%
  • Compatibility-Overall2%
  • Leak-Proof2%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.