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refrigerator water filter

Launch it66/100

refrigerator water filter clears our launch bar: a $11.7M/yr market growing +92.0% with returns at 1.1%.

Market/yr

$11.7M

Growth (1y)

+92.0%

Products

27

Brands

14

was 12 a year ago

Sellers

53

Price range

$11.26–$56.28

Returns

1.1%

Rating

4.7★

66/100

Launch it

Scored 66/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
86
×0.30
Growth
63
×0.30
Competition
51
×0.20
Quality gap
24
×0.10
Returns
91
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +92.0% year over year.
105K52KPrime Day '24Spike '24Prime Day '25Spike '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.4×

Competition

22%EveryDrop
  • EveryDrop22%
  • GE20%
  • EveryDrop by Whirlpool19%
  • Frigidaire9%
  • HMASAV7%
  • Samsung6%
  • Other (8 brands)18%

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 53 sellers compete here.

Brands

14 rising

was 12 a year ago

Sellers

53

Top 5 brand share

77%

#ProductBrandPriceRatingReviewsClick shareTrend
9Frigidaire$50.724.7★12,4363%flat

Product shelf

All 27 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration21%

“Filter works well”

Size-Overall20%

“Fit like a glove”

Value For Money18%

“Decent price”

Quality-Overall10%

“solid overall quality”

Advertised Vs Actual Product9%

“As described”

Ease Of Use3%

“Easy to Change Out”

Compatibility-Overall3%

“No compatibility issues”

Assembly/Installation2%

“Easy Install”

Leak-Proof1%

“No leakage”

Durability1%

“been using them for over a year excellent”

What buyers complain about

Filtration32%

“Poor quality filters”

Value For Money14%

“little expensive”

Functionality-Overall7%

“Does not work well”

Compatibility-Overall5%

“Incompatible”

Durability5%

“Broke after 3 weeks”

Size-Overall5%

“But very very tight”

Leak-Proof4%

“Leaked”

Quality-Overall3%

“Inconsistent Quality”

Water Resistance2%

“Couldnt get water”

Advertised Vs Actual Product2%

“Does not match item description”

Top return reasons

  • Size-Overall36%
  • Filtration23%
  • Compatibility-Overall15%
  • Functionality-Overall5%
  • Value For Money4%
  • Defective Material/Parts3%
  • Leak-Proof3%
  • Advertised Vs Actual Product2%
  • Connectivity-Overall2%
  • Product Condition2%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.