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mswf ge water filter

Skip it32/100

a small market ($67K/yr) — mswf ge water filter doesn't clear our bar today.

Market/yr

$67K

Growth (1y)

+82.3%

Products

9

Brands

6

was 4 a year ago

Sellers

14

Price range

$16.44–$38.94

Returns

2.2%

Rating

4.5★

32/100

Skip it

Scored 32/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
60
×0.30
Competition
5
×0.20
Quality gap
43
×0.10
Returns
83
×0.10

Demand

Weekly Amazon search volume, last 101 weeks — +82.3% year over year.
352176Spike '25Prime Day '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.3×

Competition

51%GE
  • GE51%
  • Waterdrop22%
  • ICEPURE12%
  • YPMQY8%
  • PURELINE5%
  • Mist3%
  • Other0%

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack. 6 brands and 14 sellers compete here.

Brands

6 rising

was 4 a year ago

Sellers

14

Top 5 brand share

97%

Product shelf

All 9 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration38%

“Im very happy with this GE MSWF water filter”

Value For Money25%

“Definitely worth the price”

Size-Overall9%

“It fits perfectly”

Functionality-Overall6%

“other than that, works fine”

Quality-Overall6%

“Great product”

Spray/Flow3%

“delivers a great stream of water”

Assembly/Installation2%

“Installation was the only good part about it”

Advertised Vs Actual Product1%

“works exactly as expected”

What buyers complain about

Filtration27%

“However, whenever I tried to flush out the filter before officially drinking the filtered water. by running about 20oz of water through it., I noticed the water flow was almost non-existent”

Value For Money15%

“These are expensive”

Compatibility-Overall11%

“Does not work in GE fridges”

Size-Overall7%

“It didn't fit”

Noise Level7%

“There was a loud whistling noise from the refrigerator”

Quality-Overall5%

“Total trash”

Water Resistance5%

“The filters for some reason must have came from a bad production lot because they wouldnt let the water through”

Assembly/Installation4%

“It was hard to install”

Top return reasons

  • Size-Overall36%
  • Compatibility-Overall24%
  • Filtration20%
  • Functionality-Overall3%
  • Leak-Proof3%
  • Advertised Vs Actual Product3%
  • Water Resistance2%
  • Value For Money2%
  • Product Condition2%
  • Spray/Flow1%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,265 tracked niches.