mini fridge
Launch it86/100mini fridge clears our launch bar: a $49.5M/yr market growing +198.2% with returns at 2.6%.
Market/yr
$49.5M
Growth (1y)
+198.2%
Products
92
Brands
29
was 25 a year ago
Sellers
44
Price range
$26.24–$1120.28
Returns
2.6%
Rating
4.2★
Launch it
Scored 86/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +198.2% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jul, Aug · busiest ÷ quietest = 2.0×
Competition
- Frigidaire26%
- Upstreman9%
- EUHOMY7%
- NEWBULIG7%
- Antarctic Star6%
- Electactic6%
- Other (23 brands)39%
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen. 29 brands and 44 sellers compete here.
Brands
29 rising
was 25 a year ago
Sellers
44
Top 5 brand share
55%
Product shelf
All 92 tracked products in this niche.
Upstreman 3.2 Cu.Ft Mini Fridge with Freezer Quiet Efficient Small Fridge Compact Refrigerator with Adjustable Thermostat for Dorm Bedroom Office Black-BR321
Upstreman
$147.884.4★5,284 reviews
Frigidaire Mini Personal Fridge Cooler Countertop Holds Up to 10L/15 Cans Brushed Black Stainless Rugged Design Portable for Skincare Makeup Car Office Bedroom Dorm Room or Cabin
Frigidaire
$51.663.6★637 reviews
NEWBULIG Mini Fridge with Freezer 3.2 Cu.Ft Small Refrigerator for Office Dorm Small Fridge with Adjustable Thermostat Energy Saving Singel Door Black
NEWBULIG
$125.024.2★270 reviews
Frostorm 3.2 Cu Ft Mini Fridge with Freezer - Energy Efficient Large Capacity Single Door Upright Freezer for Bedroom Office & Dorm | Small Fridge Reversible Door ETL Certified(Black)
Frostorm
$144.234.5★300 reviews
Igloo 3.2 Cu.Ft. Mini Fridge with Freezer - Single Door Compact Refrigerator with Glass Shelves for Homes Dorms & Offices- Keep Snacks Drinks & Frozen Foods Cool with Temperature Control Mini Fridge
Igloo
$157.284.3★1,112 reviews
Feelfunn 24 Cans Beverage Refrigerator Cooler - Mini Fridge with Digital Temperature Control Soda Wine Beer Drink Fridge - Small Refrigerator for Office Home Bedroom Dorm Bar Black
Feelfunn
$92.334.4★525 reviews
Frigidaire EFMIS171 Retro Mini Portable Personal Fridge - Ideal for Home Office or Dorm - Includes Carrying Handle AC/DC Wall/Car Charger (White)
Frigidaire
$31.163.9★1,022 reviews
CROWNFUL Mini Fridge 4 Liter/6 Can Portable Cooler and Warmer Personal Refrigerator for Skin Care Cosmetics Beverage Food Great for Bedroom Office Car Dorm ETL Listed (White)
CROWNFUL
$47.554.4★13,524 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Love the size”
“Excellent product”
“Great buy for the money”
“good capacity”
“Not noisy”
“As described”
“Easy to carry”
“Great, compact storage”
“Elegant Design”
“it keeps things cold enough”
What buyers complain about
“Broke”
“Its too small”
“Too loud”
“Sometimes it gets warm for no reason at all”
“Not temperature controlled”
“Cheap Quality”
“DOESNT WORK”
“Not worth the price”
“it leaks”
“False advertisement”
Top return reasons
- Size-Overall51%
- Noise Level8%
- Functionality-Overall5%
- Advertised Vs Actual Product5%
- Temperature Control4%
- Defective Material/Parts4%
- Heating3%
- Value For Money3%
- Product Condition2%
- Color2%