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kitchenaid water filter for refrigerator

Skip it40/100

strong incumbent ratings (4.7★) — kitchenaid water filter for refrigerator doesn't clear our bar today.

Market/yr

$514K

Growth (1y)

+37.2%

Products

21

Brands

12

was 9 a year ago

Sellers

22

Price range

$24.04–$54.10

Returns

1.1%

Rating

4.7★

40/100

Skip it

Scored 40/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
25
×0.30
Growth
46
×0.30
Competition
39
×0.20
Quality gap
22
×0.10
Returns
91
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +37.2% year over year.
5K2KPrime Day '24Holiday '24Spike '25Prime Day '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan · busiest ÷ quietest = 1.6×

Competition

35%KitchenAid
  • KitchenAid35%
  • EveryDrop by Whirlpool33%
  • EveryDrop7%
  • Waterdrop7%
  • SETFEEL3%
  • JetfiWtr3%
  • Other (6 brands)12%

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them. 12 brands and 22 sellers compete here.

Brands

12 rising

was 9 a year ago

Sellers

22

Top 5 brand share

85%

#ProductBrandPriceRatingReviewsClick shareTrend
1EveryDrop by Whirlpool$49.524.7★45,81624%falling
5EveryDrop by Whirlpool$49.874.7★41,1615%falling
9EveryDrop by Whirlpool$54.104.7★2,1723%rising

Product shelf

All 21 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration19%

“Best filter”

Value For Money19%

“Decent price”

Size-Overall18%

“Actually fit”

Quality-Overall13%

“Good buy, right product, performs well”

Advertised Vs Actual Product11%

“As described”

Ease Of Use3%

“Convenient and easy”

Assembly/Installation3%

“Ease of install”

Durability2%

“good for 6 months”

Compatibility-Overall2%

“compatibility”

Leak-Proof1%

“doesn't drip”

What buyers complain about

Filtration24%

“Poor quality filters”

Value For Money22%

“better price”

Durability6%

“Didnt last”

Leak-Proof5%

“They leak”

Size-Overall4%

“They were just a smidgen too small”

Quality-Overall4%

“Very disappointing quality control”

Functionality-Overall4%

“it does not perform as expected”

Spray/Flow2%

“the flow is very slow”

Compatibility-Overall2%

“The helper for asking a question said this was compatible It is not”

Maintenance And Repair1%

“Dont use Sears appliance repair”

Top return reasons

  • Size-Overall41%
  • Filtration20%
  • Compatibility-Overall19%
  • Value For Money4%
  • Functionality-Overall3%
  • Leak-Proof2%
  • Product Condition2%
  • Advertised Vs Actual Product2%
  • Defective Material/Parts2%
  • Water Resistance1%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,813 tracked niches.