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kitchenaid fridge water filter

Skip it40/100

a small market ($322K/yr) — kitchenaid fridge water filter doesn't clear our bar today.

Market/yr

$322K

Growth (1y)

+42.3%

Products

23

Brands

14

was 12 a year ago

Sellers

24

Price range

$21.11–$54.10

Returns

1.1%

Rating

4.6★

40/100

Skip it

Scored 40/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
16
×0.30
Growth
48
×0.30
Competition
43
×0.20
Quality gap
27
×0.10
Returns
91
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +42.3% year over year.
5K3KPrime Day '24Holiday '24Spike '25Prime Day '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul · busiest ÷ quietest = 1.6×

Competition

33%KitchenAid
  • KitchenAid33%
  • EveryDrop by Whirlpool29%
  • EveryDrop6%
  • SETFEEL5%
  • JetfiWtr4%
  • Upstart Battery4%
  • Other (8 brands)18%

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 24 sellers compete here.

Brands

14 rising

was 12 a year ago

Sellers

24

Top 5 brand share

78%

#ProductBrandPriceRatingReviewsClick shareTrend
1EveryDrop by Whirlpool$49.524.7★45,81623%falling
6EveryDrop by Whirlpool$49.874.7★41,1614%falling
13EveryDrop by Whirlpool$54.104.7★2,1722%flat

Product shelf

All 23 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Easy fit”

Value For Money19%

“Great Deal”

Filtration18%

“Filters work great”

Quality-Overall11%

“Excellent Product”

Advertised Vs Actual Product9%

“As advertised”

Assembly/Installation5%

“easy to install”

Efficiency3%

“Seems to function well”

Ease Of Use3%

“Ease of use”

Compatibility-Overall2%

“Compatible”

Leak-Proof2%

“No leaking”

What buyers complain about

Filtration27%

“Doesnt filter”

Value For Money19%

“at a much cheaper price”

Durability7%

“Broke after 3 weeks”

Size-Overall6%

“Suddenly shorter than previously”

Quality-Overall5%

“Very disappointing quality control”

Functionality-Overall4%

“it does not perform as expected”

Leak-Proof3%

“Either they leak”

Compatibility-Overall3%

“Not compatible”

Water Resistance2%

“water came out everywhere”

Spray/Flow1%

“cant get a good water flow”

Top return reasons

  • Size-Overall41%
  • Filtration20%
  • Compatibility-Overall19%
  • Value For Money4%
  • Functionality-Overall3%
  • Leak-Proof2%
  • Advertised Vs Actual Product2%
  • Defective Material/Parts2%
  • Product Condition2%
  • Connectivity-Overall1%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.3% median returns across 14,634 tracked niches.