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kenmore refrigerator water filter 9690

Skip it32/100

a concentrated shelf (top 5 take 92% of clicks) — kenmore refrigerator water filter 9690 doesn't clear our bar today.

Market/yr

$34K

Growth (1y)

+164.5%

Products

7

Brands

4

was 6 a year ago

Sellers

22

Price range

$21.51–$52.97

Returns

2.4%

Rating

4.7★

32/100

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Scored 32/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
73
×0.30
Competition
0
×0.20
Quality gap
20
×0.10
Returns
81
×0.10

Demand

Weekly Amazon search volume, last 102 weeks — +164.5% year over year.
528264Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul · busiest ÷ quietest = 2.1×

Competition

44%Kenmore
  • Kenmore44%
  • PUREPLUS33%
  • ICEPURE18%
  • Waterdrop5%
  • Other0%

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack. 4 brands and 22 sellers compete here.

Brands

4 falling

was 6 a year ago

Sellers

22

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 7 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“Fine fit”

Value For Money20%

“They are affordable”

Filtration20%

“Great filters”

Advertised Vs Actual Product13%

“As Advertised”

Quality-Overall10%

“The appearance of the product was excellent”

Compatibility-Overall6%

“compatibility”

Ease Of Use4%

“Easy use”

Water Resistance1%

“This is a great buy for water”

Spray/Flow1%

“Improves water flow”

Measurement/Reading Accuracy1%

“Accurate”

What buyers complain about

Size-Overall28%

“the wrong size arrived”

Filtration13%

“And now have 3 filters that will not work”

Assembly/Installation8%

“had a hard time installing it”

Advertised Vs Actual Product8%

“Misleading description for a house frig water filter”

Durability8%

“Didn't even last 3 months”

Compatibility-Overall5%

“Therefore, this filter will not fit in an LG LFX31945ST and probably more models”

Measurement/Reading Accuracy3%

“does not seem to work when measured with TDS meter”

Quality-Overall3%

“Cheap product”

Value For Money3%

“much cheaper”

Ease Of Use3%

“Makes it a little harder to put in”

Top return reasons

  • Size-Overall59%
  • Compatibility-Overall21%
  • Filtration10%
  • Advertised Vs Actual Product3%
  • Defective Material/Parts2%
  • Functionality-Overall1%
  • Value For Money1%
  • Leak-Proof1%
  • Connectivity-Overall1%
  • Maintenance And Repair0%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.86 median price · 2.3% median returns across 15,356 tracked niches.