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ge mwf refrigerator water filter

Skip it45/100

a concentrated shelf (top 5 take 88% of clicks) — ge mwf refrigerator water filter doesn't clear our bar today.

Market/yr

$1.6M

Growth (1y)

+108.6%

Products

9

Brands

6

was 5 a year ago

Sellers

16

Price range

$14.76–$82.06

Returns

1.3%

Rating

4.6★

45/100

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Scored 45/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
44
×0.30
Growth
66
×0.30
Competition
3
×0.20
Quality gap
27
×0.10
Returns
90
×0.10

Demand

Weekly Amazon search volume, last 102 weeks — +108.6% year over year.
9K5KPrime Day '25Spike '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul, Aug · busiest ÷ quietest = 1.5×

Competition

39%GE
  • GE39%
  • GLACIER FRESH29%
  • Waterdrop19%
  • Amazon Basics9%
  • Caehomly3%
  • Waterspecialist2%

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack. 6 brands and 16 sellers compete here.

Brands

6 rising

was 5 a year ago

Sellers

16

Top 5 brand share

98%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 9 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration23%

“Decent filter”

Value For Money22%

“Great value”

Size-Overall17%

“Exact fit”

Quality-Overall8%

“These are good quality filters”

Assembly/Installation8%

“Not an issue to install works as advertised”

Advertised Vs Actual Product6%

“Works as advertised”

Ease Of Use4%

“Ease of use”

Efficiency3%

“Works great”

Compatibility-Overall2%

“Compatibility”

Leak-Proof1%

“They work and don't leak”

What buyers complain about

Filtration24%

“Does not filter”

Size-Overall12%

“It did not fit in my fridge”

Compatibility-Overall10%

“Not GE compatible”

Quality-Overall8%

“Quality has gone downhill”

Assembly/Installation7%

“for some reason was not able to be installed”

Functionality-Overall4%

“IMITATION ITEMS JUST DO NOT CUT IT STAY WITH WHAT YOY KNOW THAT DO JOB”

Value For Money4%

“certainly not inexpensive”

Leak-Proof4%

“Leaky”

Durability4%

“Didn't work as intended didn't last very long”

Water Resistance3%

“now I have no water”

Top return reasons

  • Size-Overall35%
  • Filtration25%
  • Compatibility-Overall15%
  • Functionality-Overall5%
  • Value For Money4%
  • Advertised Vs Actual Product3%
  • Leak-Proof2%
  • Defective Material/Parts2%
  • Water Resistance2%
  • Connectivity-Overall1%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.