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furnace filters

Launch it68/100

furnace filters clears our launch bar: a $11.1M/yr market growing +104.4% with returns at 1.1%.

Market/yr

$11.1M

Growth (1y)

+104.4%

Products

32

Brands

16

was 14 a year ago

Sellers

78

Price range

$21.92–$56.28

Returns

1.1%

Rating

4.7★

68/100

Launch it

Scored 68/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
86
×0.30
Growth
66
×0.30
Competition
57
×0.20
Quality gap
23
×0.10
Returns
91
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +104.4% year over year.
107K53KSpike '24Prime Day '25Spike '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.8×

Competition

20%EveryDrop
  • EveryDrop20%
  • GE18%
  • EveryDrop by Whirlpool18%
  • Frigidaire8%
  • HMASAV7%
  • Samsung5%
  • Other (10 brands)23%

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them. 16 brands and 78 sellers compete here.

Brands

16 rising

was 14 a year ago

Sellers

78

Top 5 brand share

71%

#ProductBrandPriceRatingReviewsClick shareTrend
9Frigidaire$50.724.7★12,4363%flat
11EveryDrop by Whirlpool$48.384.7★34,6902%falling

Product shelf

All 32 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration21%

“Filter works well”

Size-Overall19%

“Fit as expected”

Value For Money19%

“Decent price”

Quality-Overall11%

“Excellent Product”

Advertised Vs Actual Product9%

“As described”

Ease Of Use3%

“Easy to Change Out”

Compatibility-Overall3%

“No compatibility issues”

Assembly/Installation2%

“Easy Install”

Leak-Proof1%

“No leakage”

Durability1%

“Works well last 3-4 months”

What buyers complain about

Filtration31%

“Doesnt filter”

Value For Money13%

“little expensive”

Functionality-Overall6%

“it does not perform as expected”

Size-Overall5%

“Did not fit”

Compatibility-Overall5%

“Incompatible”

Durability5%

“Did not last”

Quality-Overall4%

“Cheap quality”

Leak-Proof3%

“Leaked”

Water Resistance2%

“water comes out”

Assembly/Installation2%

“A pain to install”

Top return reasons

  • Size-Overall40%
  • Filtration22%
  • Compatibility-Overall14%
  • Functionality-Overall4%
  • Value For Money4%
  • Defective Material/Parts3%
  • Leak-Proof3%
  • Advertised Vs Actual Product2%
  • Connectivity-Overall2%
  • Product Condition2%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.3% median returns across 14,634 tracked niches.