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freezer

Launch it83/100

freezer clears our launch bar: a $15.5M/yr market growing +197.6% with returns at 2.1%.

Market/yr

$15.5M

Growth (1y)

+197.6%

Products

83

Brands

35

was 26 a year ago

Sellers

87

Price range

$73.80–$796.44

Returns

2.1%

Rating

4.2★

83/100

Launch it

Scored 83/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
89
×0.30
Growth
76
×0.30
Competition
91
×0.20
Quality gap
68
×0.10
Returns
83
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +197.6% year over year.
398K199KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.4×

Competition

16%Midea
  • Midea16%
  • Frigidaire11%
  • Kismile8%
  • BODACIOUS7%
  • Generic6%
  • Antarctic Star6%
  • Other (29 brands)46%

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen. 35 brands and 87 sellers compete here.

Brands

35 rising

was 26 a year ago

Sellers

87

Top 5 brand share

48%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 83 tracked products in this niche.

Midea MERC04C4BAWW Chest Freezer 3.5 Cubic Feet Freezer With Removable Basket Interior LED Light Adjustable Temperature For Kitchen Apartment Office White

Midea MERC04C4BAWW Chest Freezer 3.5 Cubic Feet Freezer With Removable Basket Interior LED Light Adjustable Temperature For Kitchen Apartment Office White

Midea

$203.154.5★10,816 reviews

Midea MERC07C4BAWW Chest Freezer 7.0 Cubic Feet Freezer With Removable Basket Interior LED Light Adjustable Temperature For Kitchen Apartment Office White

Midea MERC07C4BAWW Chest Freezer 7.0 Cubic Feet Freezer With Removable Basket Interior LED Light Adjustable Temperature For Kitchen Apartment Office White

Midea

$281.914.5★10,816 reviews

Bodacious Ultra Quiet Deep Freezer 5.0 Cu Ft Compact Design Fast Freeze Low Power Consumption Ideal for Home Restaurant & Small Shops

Bodacious Ultra Quiet Deep Freezer 5.0 Cu Ft Compact Design Fast Freeze Low Power Consumption Ideal for Home Restaurant & Small Shops

BODACIOUS

$191.364.3★922 reviews

Kismile 2.8 Cubic Feet Chest Freezer with 2 Removable Basket Free Standing Top Open Door Compact Freezer with Adjustable Temperature for Home/Kitchen/Office/Bar

Kismile 2.8 Cubic Feet Chest Freezer with 2 Removable Basket Free Standing Top Open Door Compact Freezer with Adjustable Temperature for Home/Kitchen/Office/Bar

Kismile

$189.264.5★2,051 reviews

Kismile 2.0 Cubic Feet Chest Freezer with 2 Removable Basket Free Standing Top Open Door Compact Freezer with Adjustable Temperature for Home/Kitchen/Office/Bar

Kismile 2.0 Cubic Feet Chest Freezer with 2 Removable Basket Free Standing Top Open Door Compact Freezer with Adjustable Temperature for Home/Kitchen/Office/Bar

Kismile

$170.624.5★2,051 reviews

3.5 Cu.Ft Small Chest Freezer Mini Deep Freezer with Removable Basket Adjustable Temperature Free Standing Top Open Door Energy Efficient Compact Freezer for Apartment Home Office GaragerGray

3.5 Cu.Ft Small Chest Freezer Mini Deep Freezer with Removable Basket Adjustable Temperature Free Standing Top Open Door Energy Efficient Compact Freezer for Apartment Home Office GaragerGray

Climate Choice

$78.904.5★156 reviews

BLACK+DECKER 2.0 Cu. Ft. Compact Chest Freezer Deep Freezer Holds Up To 70 Lbs. of Frozen Food Removable Storage Basket Manual Defrost White

BLACK+DECKER 2.0 Cu. Ft. Compact Chest Freezer Deep Freezer Holds Up To 70 Lbs. of Frozen Food Removable Storage Basket Manual Defrost White

BLACK+DECKER

$180.464.5★452 reviews

Frigidaire Upright Freezer 6.5 cu. ft. Deep Freeze Vinyl Coated Metal with Wire Shelving Compact for Kitchen RV Dorm Cabin and Trailer Platinum Design Series Silver - 21D x 23W x 56H

Frigidaire Upright Freezer 6.5 cu. ft. Deep Freeze Vinyl Coated Metal with Wire Shelving Compact for Kitchen RV Dorm Cabin and Trailer Platinum Design Series Silver - 21D x 23W x 56H

Frigidaire

$389.244.1★2,817 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Fits perfectly”

Storage Capacity12%

“Lots of room”

Value For Money11%

“Excellent value”

Noise Level8%

“Its quiet”

Quality-Overall8%

“The build quality feels solid”

Compactness5%

“Compact and powerful”

Advertised Vs Actual Product5%

“Exactly what I needed”

Ease Of Use4%

“easy to handle”

Heating3%

“the cooling is fantastic”

Weight Light3%

“It is also very lightweight”

What buyers complain about

Size-Overall25%

“Small in size”

Durability13%

“Broke after 2 months”

Functionality-Overall8%

“It stop working”

Noise Level5%

“Annoying noise”

Advertised Vs Actual Product4%

“Description is not correct”

Defective Material/Parts4%

“Item arrived damaged”

Quality-Overall3%

“Wobbly & low quality”

Storage Capacity3%

“I do not what is measured as capacity”

Temperature Control3%

“Maintaining a correct temperature range was difficult”

Scratch Resistance2%

“the freezer came with scratches”

Top return reasons

  • Size-Overall55%
  • Advertised Vs Actual Product7%
  • Defective Material/Parts6%
  • Functionality-Overall5%
  • Value For Money5%
  • Noise Level3%
  • Temperature Control3%
  • Scratch Resistance3%
  • Heating2%
  • Leak-Proof1%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.