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broan 663 688 replacement

Skip it30/100

a small market ($41K/yr) — broan 663 688 replacement doesn't clear our bar today.

Market/yr

$41K

Growth (1y)

+51.7%

Products

12

Brands

7

was 8 a year ago

Sellers

50

Price range

$20.94–$56.05

Returns

4.7%

Rating

4.6★

30/100

Skip it

Scored 30/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
51
×0.30
Competition
22
×0.20
Quality gap
32
×0.10
Returns
63
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +51.7% year over year.
1K550.5Spike '24Holiday '24Spike '25Holiday '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Sep, Dec · busiest ÷ quietest = 1.9×

Competition

36%CLLOMAGY
  • CLLOMAGY36%
  • Broan-NuTone32%
  • Motoasis15%
  • Brvclon7%
  • Suyomo6%
  • CONGKAILU2%
  • Other (1 brands)2%

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack. 7 brands and 50 sellers compete here.

Brands

7 falling

was 8 a year ago

Sellers

50

Top 5 brand share

96%

#ProductBrandPriceRatingReviewsClick shareTrend
8Broan-NuTone$34.234.7★1,3063%falling

Product shelf

All 12 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Exact fit”

Assembly/Installation23%

“It came assembled”

Noise Level15%

“Works well - quiet”

Advertised Vs Actual Product7%

“As advertised”

Value For Money6%

“reasonable price”

Quality-Overall5%

“the quality feels solid”

Efficiency3%

“Works as intended”

Ease Of Use3%

“This was SO EASY”

Compatibility-Overall2%

“Compatible Replacement Product”

Durability1%

“Durable and great value for the money”

What buyers complain about

Noise Level29%

“Very loud”

Size-Overall14%

“One of the screws were too long”

Assembly/Installation6%

“the installation wasnt as straightforward as expected”

Quality-Overall6%

“Extremely poor quality”

Durability5%

“didn't last”

Advertised Vs Actual Product2%

“This one said it will fit but it looks different.”

Functionality-Overall2%

“doesn't move air all that well”

Flammable2%

“FIRE DANGER”

Smell2%

“leaving my bathroom smelling like a damp basement on a swamp planet”

Compatibility-Overall2%

“it is not a suitable substitute for all listed models”

Top return reasons

  • Size-Overall63%
  • Compatibility-Overall6%
  • Noise Level5%
  • Defective Material/Parts5%
  • Advertised Vs Actual Product5%
  • Functionality-Overall4%
  • Assembly/Installation3%
  • Value For Money2%
  • Connectivity-Overall1%
  • Product Condition1%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.2% median returns across 13,649 tracked niches.