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60

urinary katzenfutter trockenfutter

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 71Growth 23Conversion 95Competition 75Returns 100Price range 83Avg price 95Brand share 3Review moat 69Quality gap 24

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible12.6%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible€26.71

avg listing price — sweet spot $15–$100

Price range

Great€4.23–€75.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great40%

top-5 click share — an open shelf

Market size

Good€760K

€760K/yr · 226K searches

Review moat

Good736.73

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.1%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

Competition

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

7 falling

Sellers

64

Top-5 brand share

99%

Open market

1%

  • ROYAL CANIN63%
  • Kattovit24%
  • Animonda Integra Protect7%
  • almo nature2%
  • Generisch2%
  • VenandiAnimal1%
  • Open — no brand owns it (1 brand, 1%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€23K6%€46K9%€68K12%€91K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 41 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.
5K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Haustierfreundlich34%

“Super Produkt, Katzen glücklich”

Geschmack insgesamt26%

“schmackhaft”

Qualität insgesamt20%

“Super Produkt”

Preis-Leistungs-Verhältnis5%

“Preiswert und gut”

Geschmack2%

“gutes Struvitfutter”

Einfaches Kauen/Schlucken2%

“Das fressen beide problemlos”

Benutzerfreundlichkeit2%

“Praktisch”

Gesamtgröße2%

“Katze frisst, passt”

beworben Vs Tatsächliches Produkt2%

“Artikel wie beschrieben”

Feucht/Trocken1%

“Beim Trockenfutter gibt es diesbezüglich keine Probleme”

What buyers complain about

Preis-Leistungs-Verhältnis42%

“Teuer”

Geschmack15%

“Nicht jederkatz Geschmack”

Geruch8%

“Schon beim Öffnen viel mir der ungewöhnlich starke Geruch auf, den ich von anderen Naßfuttern so nicht kenne”

Gesamtgröße8%

“Es sind größere Runde stücke”

Geschmack insgesamt8%

“Sieht auch nicht lecker aus”

Qualität insgesamt8%

“Die Qualität ist wohl nicht so besonders”