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lachsöl hunde

Launch it

A $928K/yr market growing +0.0% this quarter with returns at 0.1% — clears our launch bar.

Market size 76Growth 25Conversion 97Competition 50Returns 100Price range 68Avg price 76Brand share 58Review moat 43Quality gap 30

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Incredible15.1%

search→purchase rate — share of searches ending in a sale

Market size

Great€928K

€928K/yr · 403K searches

Avg price

Great€15.28

avg listing price — sweet spot $15–$100

Price range

Good€8.25–€29.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,150.74

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.0%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

25

Top-5 brand share

70%

Open market

23%

  • AniForte22%
  • Wolfsbacher17%
  • ReaVET12%
  • Scheidler horse-direkt10%
  • DIBO9%
  • Petsly7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€46K10%€93K15%€139K20%€186K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.0% search growth over the last 90 days.
9K7KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“of high quality”

Haustierfreundlich19%

“ideal für animals”

Geschmack insgesamt9%

“Schmeckt”

Preis-Leistungs-Verhältnis9%

“Preis-Leistung super”

Geruch6%

“Das Öl riecht neutral”

Weiches Gefühl5%

“Ihr Fell fühlt sich sanfter an”

Benutzerfreundlichkeit5%

“leicht zu handhaben”

beworben Vs Tatsächliches Produkt4%

“Visually, the product also makes a very good impression and fully matches the description”

Helligkeit/Glanz/Glühen3%

“Glänzt”

Haltbarkeit2%

“Hält lange”

What buyers complain about

Geruch17%

“Extremer Gestank”

Preis-Leistungs-Verhältnis7%

“10 Euro für umsonst”

Haltbarkeit7%

“Pumpspender schnell defekt”

Geschmack insgesamt6%

“Schmeckt nicht”

Allergien5%

“Mein Allergikerhund hat in den letzten Wochen mäkelig gefressen, öfter erbrochen und musste deswegen alle paar Stunden was fressen”

Verdauungsstörungen5%

“Durchfall, Blähungen, Bauchschmerzen”

Funktionalität insgesamt5%

“Nicht erfüllt, was es entspricht :-( Bis jetzt noch keine Ergebnisse zu sehen :-(”

Auslaufsicher4%

“Öl ausläuft”

Benutzerfreundlichkeit4%

“Lachsöl - Anwendung schwierig”

Qualität insgesamt4%

“Minderwertiger Pumpspender”