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59

kitten nassfutter

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 66Growth 34Conversion 75Competition 67Returns 100Price range 63Avg price 67Brand share 28Review moat 56Quality gap 42

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Avg price

Good€14.04

avg listing price — sweet spot $15–$100

Market size

Good€644K

€644K/yr · 657K searches

Price range

Good€3.14–€34.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,269.68

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+7.6%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

70

Top-5 brand share

88%

Open market

9%

  • MjAMjAM25%
  • animonda Carny24%
  • animonda Vom Feinsten23%
  • whiskas11%
  • Sheba6%
  • Amazon3%
  • Open — no brand owns it (8 brands, 9%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€26K8%€52K12%€77K16%€103K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 38 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.6% search growth over the last 90 days.
20K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Haustierfreundlich36%

“Katzen sind happy”

Geschmack insgesamt25%

“Schmeckt”

Qualität insgesamt11%

“Top Produkt”

Preis-Leistungs-Verhältnis6%

“Preis / Leistung super”

Geruch4%

“Guter Geruch”

Inhaltsstoffe – insgesamt3%

“Inhaltsstoffe wären super”

Geschmack3%

“Drei der vier Sorten sind schmackhaft”

Gesamtgröße2%

“Passt”

Textur/Konsistenz – insgesamt2%

“Beste Konsistenz für meine kleine”

Einfaches Kauen/Schlucken1%

“Die Kroketten sind leicht zu knabbern, riechen angenehm und werden meistens sofort weggeputzt”

What buyers complain about

Geruch18%

“Stinkt und Katzen mögen es nicht”

Geschmack insgesamt13%

“wenns halt nich schmeckt (zu breiig)”

Qualität insgesamt13%

“Minderwertige Qualität”

Gesamtgröße6%

“Die Stücken sind für ein 2 Monate altes Kitten viel zu groß”

Feucht/Trocken6%

“Zu trocken”

Funktionalität insgesamt6%

“Macht nicht satt”

Geschmack6%

“Über Geschmack kann man streiten”

Inhaltsstoffe – insgesamt4%

“schlechte Inhaltsstoffe”

Abgestanden/verfault/verwöhnt4%

“Wird gefressen”

Preis-Leistungs-Verhältnis4%

“Da ja alles teurer geworden ist”

Top return reasons

Zertifizierungen50%
Funktionalität insgesamt25%
Geschmack insgesamt25%