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66

katzenfutter nass

Worth a look

Shows a $7.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 25Conversion 87Competition 82Returns 100Price range 70Avg price 82Brand share 35Review moat 42Quality gap 30

Market size

Incredible€7.8M

€7.8M/yr · 4.4M searches

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Competition

Great33%

top-5 click share — an open shelf

Avg price

Great€17.66

avg listing price — sweet spot $15–$100

Price range

Good€3.89–€41.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,326.42

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.9%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

13 falling

Sellers

69

Top-5 brand share

84%

Open market

10%

  • Felix28%
  • Sheba23%
  • whiskas15%
  • Gourmet10%
  • by Amazon7%
  • PURINA ONE6%
  • Open — no brand owns it (7 brands, 10%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€234K6%€468K9%€701K12%€935K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 59 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.
175K125KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Haustierfreundlich38%

“BESTES Katzenfutter”

Geschmack insgesamt20%

“Gute Futter”

Qualität insgesamt12%

“Super Produkt”

Preis-Leistungs-Verhältnis12%

“Mega pack für kleines geld”

Geschmack4%

“schönes helles Fleisch”

Geruch2%

“hat einen angenehm neutralen Geruch”

beworben Vs Tatsächliches Produkt2%

“Bestens wie immer”

Inhaltsstoffe – insgesamt1%

“Die Zusammensetzung wirkt solide, ohne Zucker, Getreide oder künstliche Zusätze, und enthält wichtige Vitamine sowie Taurin”

Gesamtgröße1%

“Fitter wird gemocht”

Benutzerfreundlichkeit1%

“lässt sich super aus der Packung drücken.”

What buyers complain about

Geruch19%

“STINKIGE ANGELEGENHEIT”

Geschmack insgesamt14%

“Schmeckt nicht”

Qualität insgesamt10%

“Müll Qualität”

Preis-Leistungs-Verhältnis9%

“gibts allerdings im Discounter oftmals günstiger”

Geschmack6%

“ich habe immer tasty Mix gekauft weil meine Katzen es möchten die neuen Sorten scheinen sich geschmacklich verändert zu haben.”

Textur/Konsistenz – insgesamt4%

“Der Inhalt ist komplett inhomogen”

beworben Vs Tatsächliches Produkt4%

“Wurde 2 mal von mir reklamiert”

Verdauungsstörungen4%

“Stinkender Durchfall”

Gesamtgröße3%

“Die Portionen sind recht klein”

Inhaltsstoffe – insgesamt3%

“einigen weniger hochwertigen Bestandteilen.”