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56

katzen leckerlies

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 26Conversion 97Competition 93Returns 100Price range 0Avg price 15Brand share 41Review moat 61Quality gap 22

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible14.5%

search→purchase rate — share of searches ending in a sale

Competition

Great22%

top-5 click share — an open shelf

Review moat

Good1,058.24

avg incumbent reviews — the moat a new listing must climb

Market size

Good€481K

€481K/yr · 631K searches

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Growth

Okay+1.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad€5.26

avg listing price — sweet spot $15–$100

Price range

Bad€0.54–€14.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

16 falling

Sellers

86

Top-5 brand share

80%

Open market

15%

  • Dreamies28%
  • GimCat15%
  • Vitakraft13%
  • by Amazon13%
  • Felix12%
  • TRIXIE4%
  • Open — no brand owns it (10 brands, 15%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€10K4%€19K6%€29K8%€38K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 85 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.
18K13KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Haustierfreundlich41%

“Cats love it”

Geschmack insgesamt29%

“Bester Snack”

Preis-Leistungs-Verhältnis6%

“Preis/Leistung ok”

Qualität insgesamt5%

“Super Produkt”

Geschmack4%

“Idealer Snack”

beworben Vs Tatsächliches Produkt2%

“Klare Empfehlung”

Geruch2%

“Riechen lecker”

Weiches Gefühl1%

“Sehr softe Fleischstreifen”

Inhaltsstoffe – insgesamt1%

“5Gute Inhaltsstoffe”

Gesamtgröße1%

“Passt”

What buyers complain about

Preis-Leistungs-Verhältnis19%

“Sind immer relativ teuer”

Geschmack insgesamt13%

“Schmeckt nicht”

Geruch10%

“rochen echt übel.”

Gesamtgröße7%

“Sehr kleine Stückchen”

Qualität insgesamt7%

“Müll”

Inhaltsstoffe – insgesamt6%

“Der Betrug an undurchsichtigen Zusatzabfallstoffen”

Geschmack5%

“Geschmackssache”

Feucht/Trocken5%

“Die Snacks sind eher trocken”

Abgestanden/verfault/verwöhnt2%

“Grad in Müll gelandet”

Hartes Gefühl2%

“Zu weich”

Top return reasons

Preis-Leistungs-Verhältnis100%