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58

gourmet katzenfutter nassfutter

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 81Growth 22Conversion 94Competition 67Returns 100Price range 75Avg price 76Brand share 0Review moat 57Quality gap 22

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Market size

Great€1.2M

€1.2M/yr · 664K searches

Avg price

Great€15.40

avg listing price — sweet spot $15–$100

Price range

Great€5.28–€44.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,222.26

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

58

Top-5 brand share

100%

Open market

0%

  • Gourmet78%
  • PURINA ONE22%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€48K8%€96K12%€144K16%€192K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 39 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.
30K20KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Haustierfreundlich40%

“BESTES Katzenfutter”

Geschmack insgesamt26%

“Bestes Futter”

Qualität insgesamt10%

“Top Produkt”

Preis-Leistungs-Verhältnis5%

“super Preis”

Geruch5%

“Riecht gut”

Geschmack3%

“Guter Geschmack”

beworben Vs Tatsächliches Produkt3%

“Entspricht der Produktbeschreibung”

Gesamtgröße1%

“Passt”

Benutzerfreundlichkeit1%

“Unkomplizierte Abwicklung”

Frische1%

“ideal für eine frische Mahlzeit”

What buyers complain about

Geruch16%

“Stinkender Durchfall”

Geschmack11%

“Geschmackssache”

Preis-Leistungs-Verhältnis7%

“Nicht lohnenswert”

Qualität insgesamt7%

“kein hochwertiges Produckt!”

Geschmack insgesamt7%

“Huhn schmeckt, Rind nicht”

beworben Vs Tatsächliches Produkt7%

“Deklariert Pastete, erhalten Ragout”

Feucht/Trocken6%

“Nassfutter”

Verdauungsstörungen5%

“Stinkender Durchfall”

Inhaltsstoffe – insgesamt3%

“Warum findet man keine Zutatenliste? Zucker ist billig, macht meine Katzen krank!!! Das Katzenfutter Kaufe ich darum nicht.”

Einfache Reinigung3%

“Ich musste alles sauber machen”