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58

diätfutter katzen übergewicht

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 66Growth 25Conversion 95Competition 81Returns 100Price range 79Avg price 94Brand share 1Review moat 45Quality gap 21

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Great12.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great€22.51

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Price range

Great€4.00–€59.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€633K

€633K/yr · 234K searches

Review moat

Okay2,039.88

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-0.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

6 rising

Sellers

64

Top-5 brand share

100%

Open market

0%

  • Josera73%
  • IAMS15%
  • ROYAL CANIN6%
  • JosiCat5%
  • Happy Cat1%
  • MjAMjAM1%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€19K6%€38K9%€57K12%€76K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 50 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 70 weeks — -0.2% search growth over the last 90 days.
4K3KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 3.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Haustierfreundlich35%

“Beste Katzenfutter”

Geschmack insgesamt17%

“Super food”

Qualität insgesamt11%

“Super Qualität”

Preis-Leistungs-Verhältnis9%

“Preis/ Leistung super”

Feucht/Trocken8%

“Preis gutes Trockenfutter”

Geruch3%

“er stinkt nicht aus dem Mund.”

Inhaltsstoffe – insgesamt3%

“Inhaltsstoffe auch ok”

Einfaches Kauen/Schlucken2%

“Verzehr es mit Vergnügen”

Gesamtgröße2%

“Da passt alles”

beworben Vs Tatsächliches Produkt1%

“erfüllt so seinen Zweck.”

What buyers complain about

Gesamtgröße15%

“Allerdings sind die bröckchen zu gross”

Preis-Leistungs-Verhältnis15%

“der Preis auch - nur kriegen beide Kater furchtbaren Durchfall davon.”

Verdauungsstörungen14%

“Katze frisst es nicht bei Pankreatitis”

Geschmack9%

“nicht jedermanns Katze Geschmack”

Geschmack insgesamt9%

“Futter schmeckt der Katze gar nicht”

Inhaltsstoffe – insgesamt7%

“Geänderte Zutaten”

Haltbarkeit4%

“und dann nach ca. 10 Tagen immer wieder erbrochen”

Hartes Gefühl4%

“Die Kekse sind sehr, sehr hart”

Feucht/Trocken4%

“Katzenfutter trocken”

Geruch1%

“Merkwürdiger Geruch”

Top return reasons

Defekt Material/Teile100%