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skalpell

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Soft demand (-24.6% this quarter) — this niche doesn't clear our bar today.

Market size 53Growth 13Conversion 87Competition 32Returns 99Price range 29Avg price 22Brand share 47Review moat 43Quality gap 30

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Market size

Good€350K

€350K/yr · 439K searches

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,169.5

avg incumbent reviews — the moat a new listing must climb

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Okay€3.42–€19.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad€7.94

avg listing price — sweet spot $15–$100

Growth

Bad-24.6%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

51

Top-5 brand share

77%

Open market

20%

  • Chedin37%
  • GIMA12%
  • CHJIEJIE10%
  • Klangfeiler9%
  • EHDIS8%
  • CLABMROEC3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€35K20%€70K30%€105K40%€140K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.
10K6KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“Super Produkt”

Preis-Leistungs-Verhältnis19%

“Preisleistung ist super”

Gesamtgröße13%

“Passt”

beworben Vs Tatsächliches Produkt12%

“Alles wie bestellt”

Design insgesamt6%

“Ideal zum Basteln und Modellbau”

Griff5%

“Liegt toll in der Hand”

Schärfe2%

“Super scharf”

Gewicht leicht2%

“Kompakt & leicht 🎒 – Einfach zu verstauen”

Materialqualität2%

“Gutes stabiles Materia...lange scharf!!”

Benutzerfreundlichkeit2%

“dann ist alles easy.”

What buyers complain about

Qualität insgesamt30%

“Ganz schlechte Qualität”

Haltbarkeit19%

“2 mal genutzt und in die Mülltonne”

Stärke6%

“Wackelig”

Materialqualität4%

“Dazu kommt, dass das Material extrem billig wirkt”

Schärfe4%

“Schnell stumpf”

Rost/Korrodieren4%

“Für den preis ganz ok rostet aber leider schnell”

beworben Vs Tatsächliches Produkt4%

“Keine Beschreibung”

Defekt Material/Teile4%

“Aber leider ist ein Teil bereits gebrochen, sodass die Skalpellspitze leider immer wieder abfällt”

Dicke4%

“die Unterlage ist grade mal 1mm dünn”

Griff3%

“Es liegt sehr schlecht in der Hand”

Top return reasons

Gesamtgröße33%
Qualität insgesamt10%
Mechanismus probleme9%
Stärke7%
Materialqualität6%
Griff4%
Defekt Material/Teile4%
Kompatibilität – insgesamt3%
Funktionalität insgesamt3%
Produktzustand3%