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51

wurmkiste

Worth a look

Shows low returns (0.2%), but weak search conversion (1.1%) keeps it on the watch list.

Market size 19Growth 26Conversion 13Competition 81Returns 99Price range 30Avg price 86Brand share 48Review moat 95Quality gap 55

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Review moat

Incredible92.76

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€70.95

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Price range

Okay€11.93–€298.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+1.2%

90-day search growth — must beat 0% to launch

Market size

Bad€74K

€74K/yr · 99K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

20 rising

Sellers

74

Top-5 brand share

76%

Open market

20%

  • wurmkiste.at31%
  • Plastia22%
  • TOP XIAN11%
  • Natursache8%
  • Billiebin5%
  • UNIFAMILY4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€2K6%€4K9%€7K12%€9K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 45 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.2% search growth over the last 90 days.
4K3KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“Super Produkt”

Pflanzenwachstum17%

“Fröhliches Kompostieren”

Benutzerfreundlichkeit12%

“Ideal für den direkten Start”

Montage/Installation7%

“Der unterirdische Komposter lässt sich unkompliziert installieren”

Gesamtgröße5%

“Man kann perfekte Größen wählen”

Preis-Leistungs-Verhältnis4%

“Gute Investition”

Kompaktheit4%

“Wenig Fläche notwendig”

Stärke4%

“Stabil, bin zufrieden”

Umweltfreundlichkeit4%

“Sehr umweltfreundlich”

Geruch3%

“Keine Gerüche, immer Würmer zum Angeln”

What buyers complain about

Geruch14%

“Funktioniert und riecht nicht”

Kontamination9%

“Tote Würmer”

Feucht/Trocken9%

“Die Erde in der sie geliefert wurden war ziemlich trocken”

Haltbarkeit9%

“Nach kurzer Zeit waren alle Würmer tot, ertrunken”

beworben Vs Tatsächliches Produkt8%

“Nur die Beschreibung ist nicht so toll”

Preis-Leistungs-Verhältnis6%

“Schade um das Geld”

Auslaufsicher6%

“Undicht”

Benutzerfreundlichkeit6%

“lässt sich somit schwer öffnen.”

Montage/Installation6%

“Schon beim Zusammenbau, sehr ungenaue Angaben”

Gewicht schwer3%

“Keramik in der Größe wäre er zu schwer”

Top return reasons

Gesamtgröße58%
Defekt Material/Teile18%
Qualität insgesamt4%
Benutzerfreundlichkeit3%
Materialqualität3%
Funktionalität insgesamt2%
Kontamination2%
Montage/Installation2%
Hartes Gefühl1%
Farbe1%