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wurmhumus

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A small market ($86K/yr) — this niche doesn't clear our bar today.

Market size 21Growth 22Conversion 72Competition 21Returns 99Price range 59Avg price 70Brand share 43Review moat 86Quality gap 30

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Review moat

Great285.57

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Avg price

Good€14.36

avg listing price — sweet spot $15–$100

Price range

Good€5.88–€28.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.9%

90-day search growth — must beat 0% to launch

Market size

Bad€86K

€86K/yr · 91K searches

Competition

Bad75%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

25

Top-5 brand share

79%

Open market

16%

  • Baltic Worm28%
  • R&R SHOP22%
  • Ekagro13%
  • ELITE BBQ10%
  • Dehner6%
  • Alpenwurm5%
  • Open — no brand owns it (5 brands, 16%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€9K20%€17K30%€26K40%€34K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt35%

“Top Produkt”

Gesamtgröße10%

“Passt”

Preis-Leistungs-Verhältnis9%

“Gutes Zeug, fast günstig”

Pflanzenwachstum8%

“So gute Erde für alle Pflanzen”

Materialqualität6%

“Sehr gutes Material”

beworben Vs Tatsächliches Produkt5%

“Tut was es soll”

Feucht/Trocken4%

“Es blüht schon”

Gewicht leicht4%

“Sehr leicht und einfach zu verwenden”

Geruch4%

“Tut und riecht gut”

Haltbarkeit4%

“schnelle liferung”

What buyers complain about

Feucht/Trocken50%

“Leider ausgetrocknet”

beworben Vs Tatsächliches Produkt33%

“Leider nur die Hälfte der angegebenen Menge im Beutel”

Qualität insgesamt17%

“Zur Qualität kann ich nichts genaues sagen”

Top return reasons

beworben Vs Tatsächliches Produkt36%
Gesamtgröße18%
Auslaufsicher9%
Geruch9%
Ethischer Handel/Fairer Handel9%
Feucht/Trocken9%
Preis-Leistungs-Verhältnis9%