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51

wintervlies für pflanzen frostschutz

Worth a look

Shows low returns (1.2%), but soft demand (-48.9% this quarter) keeps it on the watch list.

Market size 6Growth 1Conversion 19Competition 69Returns 90Price range 84Avg price 89Brand share 89Review moat 78Quality gap 76

Returns

Great1.2%

return rate — above 6% kills the launch gate

Brand share

Great46%

top-5 brand share — no brand owns this niche

Avg price

Great€20.45

avg listing price — sweet spot $15–$100

Price range

Great€6.67–€69.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great440.26

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad€22K

€22K/yr · 73K searches

Growth

Bad-48.9%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

28

Top-5 brand share

46%

Open market

47%

  • AFP15%
  • Gucass10%
  • Afenau8%
  • VOUNOT7%
  • Bio Green7%
  • MHMondawn6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€8928%€2K12%€3K16%€4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -48.9% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 52.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“Gute Qualität, einfache Handhabung, top Preis”

Pflanzenwachstum18%

“Grosspflanzenhülle”

Stärke12%

“Sehr robust und hält sein Versprechen”

Haltbarkeit7%

“Wie es aussieht, haben es auch alle ganz gut überstanden”

Fall/Aufprallschutz6%

“Guter Schutz”

Gesamtgröße4%

“schön groß”

Dicke4%

“Dickes Material”

Umweltfreundlichkeit4%

“Die Wolle ist ökologisch gut für die Abdeckung von Wurzelballen”

Benutzerfreundlichkeit3%

“einfache Handhabung”

Preis-Leistungs-Verhältnis2%

“Gut für das Geld”

What buyers complain about

Haltbarkeit44%

“Haltbarkeit bei mir daher gering,”

Qualität insgesamt25%

“GünstigercPreis bei außerordentlich schlechter Qualität”

Top return reasons

Gesamtgröße72%
Dünn7%
Funktionalität insgesamt6%
Materialqualität4%
beworben Vs Tatsächliches Produkt3%
Haltbarkeit2%
Pflanzenwachstum2%
Farbe2%
Defekt Material/Teile2%
Geruch1%