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63

whirlpool filter

Worth a look

Shows demand growing +511.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 31Growth 100Conversion 63Competition 56Returns 97Price range 71Avg price 95Brand share 58Review moat 47Quality gap 24

Growth

Incredible+511.6%

90-day search growth — must beat 0% to launch

Returns

Incredible0.6%

return rate — above 6% kills the launch gate

Avg price

Incredible€22.85

avg listing price — sweet spot $15–$100

Price range

Good€7.36–€33.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,753.55

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€143K

€143K/yr · 111K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

97

Top-5 brand share

70%

Open market

26%

  • POOLPURE30%
  • KGC15%
  • Intex11%
  • Bestway9%
  • TOREAD6%
  • Mscomft4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€7K10%€14K15%€21K20%€29K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +511.6% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 15.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße30%

“Passt”

Filterung29%

“Super Filter”

Qualität insgesamt20%

“Super Qualität”

Preis-Leistungs-Verhältnis10%

“Preis-Leistung echt super”

beworben Vs Tatsächliches Produkt6%

“Tut was es soll”

Einfache Reinigung2%

“Reinigen gut”

Farbe0%

“Alles grün”

Sprühen/Durchfluss0%

“Filterleistung ist auch gut”

Montage/Installation0%

“Einfach einschrauben und fertig”

Stärke0%

“Solide”

What buyers complain about

Filterung30%

“Blaues Plastik des Filters verfärbt sich”

Gesamtgröße16%

“Filter passt nicht 100%ig - funktioniert aber trotzdem”

Preis-Leistungs-Verhältnis10%

“Preis zu hoch”

Qualität insgesamt10%

“Die Dinger sind generell Schrott”

Wasserbeständigkeit7%

“Plastik löst sich im Wasser”

Stärke7%

“schwanken sehr stark.”

Montage/Installation3%

“Sehr Zeitaufwendige Demontage”

Defekt Material/Teile3%

“Die Dinger sind generell Schrott”

Top return reasons

Gesamtgröße84%
Filterung10%
Funktionalität insgesamt1%
Qualität insgesamt1%
Produktzustand1%
beworben Vs Tatsächliches Produkt1%
Defekt Material/Teile1%
Montage/Installation0%
Materialqualität0%
Wartung und Reparatur0%