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64

ungeziefer köder

Worth a look

Shows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 12Growth 96Conversion 71Competition 63Returns 98Price range 13Avg price 40Brand share 48Review moat 74Quality gap 98

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Growth

Incredible+165.9%

90-day search growth — must beat 0% to launch

Review moat

Good552.35

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Avg price

Okay€10.77

avg listing price — sweet spot $15–$100

Price range

Bad€5.88–€16.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€48K

€48K/yr · 68K searches

Competition

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

34

Top-5 brand share

76%

Open market

18%

  • GREEN GUARDIA27%
  • Aeroxon18%
  • Catchmaster17%
  • SWISSINNO7%
  • PROTECT HOME7%
  • Neudorff6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€2K10%€5K15%€7K20%€10K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +165.9% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 4.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Schädlings-/Insektenbekämpfung18%

“Super Ungeziefer Falle”

beworben Vs Tatsächliches Produkt16%

“Produkt wie beschrieben”

Benutzerfreundlichkeit11%

“einfacher Handhabung”

Haftung/Klebrigkeit11%

“Kleben super”

Qualität insgesamt8%

“Super Produkt”

Montage/Installation8%

“Mit dem richtigen Aufstellort kein Problem”

Stärke7%

“Effektiv”

Preis-Leistungs-Verhältnis6%

“Preis / Leitung gut”

Sicherheitsstandards2%

“Eine sichere Überwachung”

Wartung und Reparatur1%

“Top Produkt, am besten regelmäßig austauschen”

What buyers complain about

Funktionalität insgesamt51%

“Null Effekt”

Schädlings-/Insektenbekämpfung20%

“Insekten”

Preis-Leistungs-Verhältnis8%

“Schade ums Geld”

Haftung/Klebrigkeit7%

“Klebefalle”

Haltbarkeit2%

“Es dauert immer eine gewisse Zeit”

Stärke2%

“Nicht sehr wirksm”

Montage/Installation1%

“Was mich mega genervt hat, war der Zusammenbau der Fallen, weil das nämlich nicht hält”

Geruch1%

“Pallets riechen am Anfang etwas”

beworben Vs Tatsächliches Produkt1%

“Leider nur zur Anzeige eines Befalls”

Anleitung/Benutzerhandbuch/Fehlerbehebung1%

“Leider nicht auf Deutsch Anleitung lesen”

Top return reasons

Funktionalität insgesamt54%
Gesamtgröße8%
beworben Vs Tatsächliches Produkt7%
Schädlings-/Insektenbekämpfung6%
Haftung/Klebrigkeit6%
Defekt Material/Teile4%
Qualität insgesamt4%
Geruch2%
Produktzustand1%
Auslaufsicher1%