Skip to content
35

tomaten

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 23Growth 23Conversion 100Competition 3Returns 100Price range 0Avg price 6Brand share 0Review moat 81Quality gap 28

Conversion

Incredible20.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Review moat

Great386.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€94K

€94K/yr · 202K searches

Growth

Bad-3.1%

90-day search growth — must beat 0% to launch

Avg price

Bad€2.31

avg listing price — sweet spot $15–$100

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad€0.62–€3.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

4

Top-5 brand share

100%

Open market

0%

  • Generisch67%
  • tegut… Bio17%
  • tegut…8%
  • by Amazon4%
  • tegut… Feinstes3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%€19K40%€37K60%€56K80%€75K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.
5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt37%

“Schmeckt”

Geschmack19%

“Guter Geschmack :”

Qualität insgesamt19%

“Qualität super”

Preis-Leistungs-Verhältnis8%

“der Preis ist fair”

Kochanleitung5%

“Perfekt für Suppen und Aufläufe”

Ernährungs Gehalt3%

“Solide Basis für Saucen – wie man sie kennt”

Textur/Konsistenz – insgesamt3%

“Konsistenz & Textur”

Vegan/Biologisch1%

“Praktisch, lecker und vegan”

Benutzerfreundlichkeit1%

“Für den Alltag eine praktische”

Geruch1%

“Geschmack und Aroma: Kunden loben den intensiven, fruchtigen Tomatengeschmack”

What buyers complain about

Abgestanden/verfault/verwöhnt33%

“faulen schnell, bald essen”

Geschmack insgesamt17%

“schmecken mir nicht so gut,”

Geschmack11%

“Kein überragender Geschmack”

Preis-Leistungs-Verhältnis11%

“Teurer wie im Supermarkt”

Dünn11%

“Dünn”

Qualität insgesamt6%

“Handelsübliche Qualität”

Sauer6%

“Tomatensauce sauer”