Skip to content
49

tischdecke

Skip it

Weak search conversion (1.1%) — this niche doesn't clear our bar today.

Market size 57Growth 55Conversion 14Competition 51Returns 60Price range 24Avg price 37Brand share 74Review moat 35Quality gap 52

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Returns

Good2.6%

return rate — above 6% kills the launch gate

Market size

Good€446K

€446K/yr · 3.9M searches

Growth

Good+28.0%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay€10.39

avg listing price — sweet spot $15–$100

Review moat

Okay3,020.05

avg incumbent reviews — the moat a new listing must climb

Price range

Bad€5.06–€18.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

20

Top-5 brand share

61%

Open market

34%

  • AooHome34%
  • Deconovo8%
  • Schwar Textilien8%
  • Homaxy6%
  • BEAUTEX6%
  • ECOMMERC35%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€45K20%€89K30%€134K40%€178K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.0% search growth over the last 90 days.
100K60KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Super Produkt”

Preis-Leistungs-Verhältnis11%

“Für den preis völlig okay”

Gesamtgröße10%

“Passt”

beworben Vs Tatsächliches Produkt7%

“Macht was es soll”

Farbe6%

“Schöne Farbe für den Garten, sauber eingefasst, alles bestens”

Materialqualität6%

“Material ist top”

Design insgesamt6%

“Sehr schönes Motiv/Muster”

Polster-/Stoffqualität5%

“Super Tischdecke”

Einfache Reinigung4%

“Leicht zu reinigen”

Waschechtheit4%

“Eine dekorative waschbare Tischdecke”

What buyers complain about

Dicke16%

“dünn”

Qualität insgesamt15%

“Müll”

Geruch9%

“stinkt”

Fleckenbeständigkeit8%

“flecken gehe nicht raus”

Wasserbeständigkeit5%

“Nicht wasserdicht”

Hartes Gefühl5%

“Ist nicht wirklich schön nach nicht wirklich glatt”

Haltbarkeit5%

“Innerhalb nur einiger Wochen Oberflächen an den Kanten total abgeblättert”

Gesamtgröße4%

“Die Tischklammern sind zwar klein,”

Griff3%

“Der Stoff rutscht auf dem Tisch”

Nähen/Finish/Polieren3%

“Sehr dünn und sehr knapp genäht,zudem fehlt fast 1 ganzer cm”

Top return reasons

Gesamtgröße52%
Materialqualität10%
Qualität insgesamt7%
Farbe7%
Dünn5%
Wasserbeständigkeit3%
Geruch2%
beworben Vs Tatsächliches Produkt2%
Funktionalität insgesamt1%
Nassreinigung1%