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53

stroh für erdbeeren

Worth a look

Shows low returns (0.0%), but a concentrated shelf (top 5 take 73% of clicks) keeps it on the watch list.

Market size 46Growth 59Conversion 55Competition 23Returns 100Price range 39Avg price 76Brand share 48Review moat 88Quality gap 38

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Review moat

Great231.77

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€15.47

avg listing price — sweet spot $15–$100

Growth

Good+34.0%

90-day search growth — must beat 0% to launch

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Okay€250K

€250K/yr · 355K searches

Price range

Okay€2.34–€23.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad73%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

19

Top-5 brand share

76%

Open market

19%

  • Anibest52%
  • Heumüller Holzwolle10%
  • Boxolutions GmbH5%
  • Doubleyou Geovlies & Baustoffe4%
  • Gebrüder Goller4%
  • Palatina Werkstatt4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€38K30%€75K45%€113K60%€150K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 53 weeks — +34.0% search growth over the last 90 days.
4K3KSpike '26JunJulAugSepOctNovFebMarAprMayJun

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 210.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt46%

“Top Qualität”

beworben Vs Tatsächliches Produkt13%

“Tut was es soll”

Holzqualität5%

“Wer ein Kilo Holzwolle braucht, kriegt hier ein Kilo Holzwolle”

Preis-Leistungs-Verhältnis5%

“Preis Leitung ok”

Materialqualität5%

“Gutes Material”

Feucht/Trocken4%

“Gute Qualität und vor allem schön trocken”

Haustierfreundlich3%

“OK. Meine Mäuse mögen es, Nestbau, verstecken,”

Frische2%

“frisch”

Gesamtgröße2%

“Passt”

Pflanzenwachstum2%

“Erdbeeren liegen schön sauber”

What buyers complain about

beworben Vs Tatsächliches Produkt17%

“entspricht nicht der Artikelbeschreibung (1kg) Vorsicht!.”

Geruch13%

“Stinkt nach Chemie”

Preis-Leistungs-Verhältnis13%

“Aber Preis zu hoch”

Qualität insgesamt8%

“Schlechte Qualität”

Benutzerfreundlichkeit8%

“Schwer zu entnehmen”

Wasserbeständigkeit7%

“nicht Regen fest”

Feucht/Trocken4%

“Die Holzwolle ist nass”

Hartes Gefühl4%

“Zwar etwas härter”

Top return reasons

Geruch31%
beworben Vs Tatsächliches Produkt27%
Gesamtgröße15%
Funktionalität insgesamt12%
Hartes Gefühl8%
Haftung/Klebrigkeit4%
Holzqualität4%