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stihl ms 170 kette

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Soft demand (-53.2% this quarter) — this niche doesn't clear our bar today.

Market size 16Growth 0Conversion 51Competition 25Returns 92Price range 94Avg price 94Brand share 7Review moat 25Quality gap 24

Avg price

Great€22.48

avg listing price — sweet spot $15–$100

Price range

Great€14.45–€48.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.1%

return rate — above 6% kills the launch gate

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad4,310.89

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€65K

€65K/yr · 70K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Growth

Bad-53.2%

90-day search growth — must beat 0% to launch

Competition

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

69

Top-5 brand share

97%

Open market

0%

  • Stihl62%
  • SAVIOR18%
  • tallox14%
  • --3%
  • HobbyPower241%
  • Svkiyang1%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€7K20%€13K30%€20K40%€26K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -53.2% search growth over the last 90 days.
20K15KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 10.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt41%

“Super Produkt”

Gesamtgröße17%

“Passt”

Preis-Leistungs-Verhältnis16%

“Top Preis/Leistung”

beworben Vs Tatsächliches Produkt15%

“Hält was sie verspricht”

Schärfe4%

“Die Ketten sind neu mega scharf”

Haltbarkeit2%

“Stihl halt 👍 Super so wie es sein soll”

Präzision des Schnitts1%

“Die Schnittleistung ist wirklich gut”

Funktionalität insgesamt1%

“Artikel macht was er soll”

Benutzerfreundlichkeit1%

“Schnell und unkompliziert”

Stärke1%

“Passt und robust”

What buyers complain about

Haltbarkeit31%

“Langlebigkeit miserable”

beworben Vs Tatsächliches Produkt17%

“Ware ist nicht dem Bild entsprechend”

Kompatibilität – insgesamt17%

“Passt nicht für Stihl MSE 170 C”

Qualität insgesamt13%

“Schlechte Qualität”

Rost/Korrodieren13%

“Ganz mieser Stahl”

Gesamtgröße4%

“Passt nicht für Stihl MSE 170 C”

Top return reasons

Gesamtgröße82%
Kompatibilität – insgesamt10%
beworben Vs Tatsächliches Produkt3%
Qualität insgesamt1%
Haltbarkeit1%
Produktzustand1%
Dicke1%
Defekt Material/Teile0%
Funktionalität insgesamt0%
Reichweite0%