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sonnenschirm hawaii

Worth a look

Shows demand growing +444.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 9Growth 100Conversion 17Competition 77Returns 99Price range 83Avg price 94Brand share 43Review moat 84Quality gap 92

Growth

Incredible+444.1%

90-day search growth — must beat 0% to launch

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Avg price

Great€46.65

avg listing price — sweet spot $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great326.86

avg incumbent reviews — the moat a new listing must climb

Price range

Great€16.51–€114.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad€37K

€37K/yr · 60K searches

Competition

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

16 rising

Sellers

36

Top-5 brand share

79%

Open market

15%

  • COSTWAY25%
  • Kingsleeve21%
  • GOPLUS17%
  • Spetebo11%
  • INDA-Exclusiv6%
  • Mojawo5%
  • Open — no brand owns it (10 brands, 15%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€1K6%€2K9%€3K12%€4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 42 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +444.1% search growth over the last 90 days.
6K4KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 24.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“eine super Qualität”

Design insgesamt14%

“Sein Design ist ein echter Hingucker”

Preis-Leistungs-Verhältnis13%

“Funktioniert super preis ok”

Stärke9%

“Der Schirm ist stabil”

beworben Vs Tatsächliches Produkt7%

“entspricht absolut der Beschreibung”

Sonnenschirm/Windschutzscheibe6%

“Super schöner Sonnenschirm”

Materialqualität5%

“zeugt von gutem Material”

Gesamtgröße5%

“Hawai Feeling für kleines Geld, passt perfekt”

Helligkeit/Glanz/Glühen4%

“zuschaltbare LED-Beleuchtung”

Griff3%

“Super Schirm”

What buyers complain about

Qualität insgesamt34%

“Qualitative nicht so hochwertig”

Farbe18%

“Hat jetzt die unterschiedlichsten Schattierungen von weiß bis pink”

Haltbarkeit13%

“Dieser Schirm hält kein Jahr”

Griff5%

“die rutschen runter”

Gesamtgröße5%

“Kleiner Sonnenschirm”

Geruch5%

“Stinkt und sieht billig aus”

beworben Vs Tatsächliches Produkt3%

“Nicht wie beschrieben”

Materialqualität3%

“Absolute Vorstufe von Microplastik”

Gewicht schwer1%

“Ist wahrscheinlich auch dem hohem Gewicht geschuldet”

Top return reasons

Gesamtgröße22%
Materialqualität19%
Qualität insgesamt15%
Farbe12%
beworben Vs Tatsächliches Produkt9%
Defekt Material/Teile5%
Funktionalität insgesamt3%
Form/Stil2%
Mechanismus probleme2%
Einstellbarkeit/Drehbarkeit/lehnend1%