Skip to content
55

shisha kohle

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 63Growth 59Conversion 90Competition 5Returns 99Price range 87Avg price 90Brand share 0Review moat 31Quality gap 68

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great€20.97

avg listing price — sweet spot $15–$100

Price range

Great€8.36–€76.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good€576K

€576K/yr · 255K searches

Growth

Good+34.5%

90-day search growth — must beat 0% to launch

Review moat

Okay3,425.57

avg incumbent reviews — the moat a new listing must climb

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

7

Top-5 brand share

100%

Open market

0%

  • King Crocodile59%
  • BLACKCOCO's41%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€86K30%€173K45%€259K60%€345K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +34.5% search growth over the last 90 days.
7K5KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt38%

“Super Produkt, zuverlässiger Verkäufer”

beworben Vs Tatsächliches Produkt19%

“Hält was versprochen wurde”

Geruch13%

“entwickelt keine störenden Gerüche.”

Haltbarkeit13%

“Sehr einfach und hält lange”

Heizung13%

“Glühen schnell”

What buyers complain about

Haltbarkeit27%

“halten nicht lange.”

Preis-Leistungs-Verhältnis19%

“Ist sein Geld absolut nicht wert”

Qualität insgesamt18%

“Leider Qualitativ minderwertig, jede kohle bricht auseinander”

Heizung10%

“entwickelte kaum Hitze.”

Geruch8%

“starker Geruch”

Form/Stil8%

“Sehr ungleichmäßige Form”

Gesamtgröße4%

“Nicht sehr anhaltend werden direkt klein kaufe die nicht mehr”

Feucht/Trocken3%

“Erst beim Gebrauch stellte sich heraus, dass sie feucht war”

Top return reasons

Qualität insgesamt25%
Gesamtgröße21%
Preis-Leistungs-Verhältnis17%
Funktionalität insgesamt8%
Entflammbar8%
Heizung4%
Defekt Material/Teile4%
Kompatibilität – insgesamt4%
Feucht/Trocken4%
Auslaufsicher4%