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56

severin elektrogrill

Worth a look

Shows demand growing +271.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 20Growth 99Conversion 31Competition 53Returns 71Price range 46Avg price 86Brand share 0Review moat 74Quality gap 96

Growth

Incredible+271.3%

90-day search growth — must beat 0% to launch

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Great€69.65

avg listing price — sweet spot $15–$100

Review moat

Good555.71

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.2%

return rate — above 6% kills the launch gate

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Price range

Okay€22.50–€189.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad€78K

€78K/yr · 45K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

73

Top-5 brand share

100%

Open market

0%

  • SEVERIN95%
  • Tefal4%
  • Clatronic1%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€4K10%€8K15%€12K20%€16K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +271.3% search growth over the last 90 days.
3K2KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Einfache Reinigung17%

“Reinigung mega easy”

Heizung16%

“Leistung: Mit 2300 Watt heizt der Grill ordentlich ein”

Qualität insgesamt13%

“Qualität & Nutzung:”

Benutzerfreundlichkeit10%

“Super zu handhaben”

Preis-Leistungs-Verhältnis7%

“Lohnt sich”

Montage/Installation6%

“Schnelle Montage ca. 10min”

Stärke3%

“einfach, stabil und stark”

Grillen2%

“Super Grill”

Kocherlebnis2%

“Das Grillgut wird stets ordentlich gegart”

beworben Vs Tatsächliches Produkt2%

“Erfüllt alle Erwartungen”

What buyers complain about

Heizung16%

“Er wird nicht heiß genug”

Qualität insgesamt15%

“Absolut unzureichende Leistung”

Haltbarkeit9%

“Nach 3x Grillen defekt”

Einfache Reinigung4%

“In Spülmaschine wird nicht alles sauber”

Preis-Leistungs-Verhältnis3%

“Rausgeworfenes Geld”

Grillen3%

“Ist eher als Ein-Weg-Grill zu nutzen”

Stärke3%

“Alles sehr wacklig und dünn”

Gesamt anzeigen3%

“Nur das Display ist kaum zu lesen wenn die Sonne scheint”

Funktionalität insgesamt3%

“es funktioniert nicht richtig”

Gesamtgröße2%

“relativ kleine Grillfläche”

Top return reasons

Heizung25%
Gesamtgröße15%
Funktionalität insgesamt13%
Qualität insgesamt8%
Grillen5%
Stärke4%
Haltbarkeit3%
Materialqualität3%
Produktzustand3%
Defekt Material/Teile2%