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65

rsm rasensamen

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 30Growth 87Conversion 75Competition 61Returns 100Price range 87Avg price 95Brand share 28Review moat 24Quality gap 81

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€29.19

avg listing price — sweet spot $15–$100

Growth

Great+89.6%

90-day search growth — must beat 0% to launch

Price range

Great€9.10–€65.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€136K

€136K/yr · 66K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,384.27

avg incumbent reviews — the moat a new listing must climb

Competition

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

52

Top-5 brand share

88%

Open market

10%

  • WOLF Garten57%
  • Hesa13%
  • NATUREFLOW9%
  • Classic Line Create Living Greens6%
  • TURBOGRUEN3%
  • Greenyp Das Original2%
  • Open — no brand owns it (7 brands, 10%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€7K10%€14K15%€20K20%€27K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +89.6% search growth over the last 90 days.
2K1KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 77.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt31%

“Super Produkt”

Pflanzenwachstum26%

“Rasen wächst”

beworben Vs Tatsächliches Produkt10%

“Erfüllt was verspricht”

Preis-Leistungs-Verhältnis7%

“Preis Leistung Ok”

Farbe5%

“Super grün”

Haltbarkeit4%

“Top-Rasen für die ganze Familie – extrem robust und schnell dicht”

Benutzerfreundlichkeit4%

“Tolles Ergebnis, leicht anzuwenden”

Stärke2%

“robust”

Gesamtgröße2%

“passt alles”

Feucht/Trocken1%

“in den ersten Wochen konsequent feucht gehalten.”

What buyers complain about

Pflanzenwachstum41%

“Wächst nicht”

Preis-Leistungs-Verhältnis16%

“Unverschämt teuer”

Qualität insgesamt12%

“Marketing top, Produkt Flop”

Funktionalität insgesamt10%

“Keimt nicht - nur Blindgänger”

beworben Vs Tatsächliches Produkt5%

“hält nicht was versprochen wird”

Haltbarkeit2%

“Echt schade hatten viel davon gehalten”

Feucht/Trocken2%

“Trockenrasen”

Verschwendung natürlicher Ressourcen2%

“Totalausfall”

Farbe1%

“Rasen wurde wieder alles gelb”

Heizung1%

“Aber bei der ersten Hitze verbrennt er auch sofort”

Top return reasons

Funktionalität insgesamt17%
Pflanzenwachstum16%
Preis-Leistungs-Verhältnis14%
Gesamtgröße14%
Qualität insgesamt10%
beworben Vs Tatsächliches Produkt10%
Defekt Material/Teile4%
Auslaufsicher4%
Feucht/Trocken2%
Wartung und Reparatur1%